Amundi, Europe’s leading asset manager with €2.3 trillion in assets under management, is preparing to enter the Bitcoin ETN market, according to The Big Whale, a French crypto-focused media outlet.

The move aligns with Amundi’s recent views on Bitcoin as a potential store of value and macro-hedging asset amid persistent inflation pressures. The asset manager has been expanding its ETF offerings with new leveraged products eligible for European tax-advantaged accounts.

Institutional players across Europe are increasingly exploring Bitcoin exposure through regulated ETFs, influenced by sovereign fund activities in the Eurozone that signal broader acceptance of digital assets in traditional finance.