Binance Pay, the crypto exchange’s payment platform, has grown 1,700 times this year, expanding from 12,000 to over 20 million merchants globally. The surge reflects growing merchant adoption of stablecoin payments, which now account for 98% of Binance Pay’s B2C transactions in 2025.

Since its 2021 launch, Binance Pay has processed over $250 billion in transactions, with strong momentum across Latin America, Africa, Europe, Asia, and the Middle East.

Merchant partners now include brands like JW Marriott, KFC, and SPAR, while integrations with Brazil’s Pix, Argentina’s QR network, and Bhutan’s tourism system embed crypto deeper into daily commerce.

Industry-wide stablecoin usage is also accelerating, with monthly volumes surpassing $10 billion as of August, according to Artemis, and EY projecting they could capture up to 10% of global payments by 2030.