DDC Enterprise, also known as DayDayCook, a publicly traded consumer brand focused on wellness-driven meal solutions, said Tuesday it will secure up to $528 million in gross proceeds to expand its Bitcoin holdings.

The capital will be sourced through a combination of equity investments, convertible notes, and an equity line of credit.

The NYSE-listed company’s funding package includes a $26 million equity PIPE investment from investors such as Animoca Brands, Kenetic Capital, QCP Capital, Jack Liu, and Matthew Liu, the co-founder of Origin Protocol.

The second component is a $300 million convertible secured note facility, combined with a $2 million private equity placement, both led by institutional investment firm Anson Funds.

DDC Enterprise also secured a $200 million equity line of credit with Anson Funds for Bitcoin purchases. DDC plans to use substantially all proceeds from these financings to acquire Bitcoin.

“Today is a defining moment for DDC Enterprise and our shareholders. This capital commitment of up to $528 million, backed by respected institutions from both traditional finance and the digital asset frontier, represents a strong mandate to execute an ambitious corporate Bitcoin accumulation strategy globally,” said Norma Chu, Founder, Chairwoman & CEO of DDC Enterprise.

The multi-brand Asian food company made its first Bitcoin purchase late last month, acquiring 21 BTC. Since then, its Bitcoin treasury has grown to 138 BTC, currently valued at around $14 million based on market prices.

Shares of DDC Enterprise have surged roughly 165% over the past 30 days, according to Yahoo Finance data. However, the stock remains down by about 95% from its initial trading levels following its New York debut.