CME Group, a major derivatives exchange operator, is partnering with FanDuel to launch event-based financial contracts, marking the traditional finance giant’s entry into the prediction markets space.

The collaboration positions CME to distribute new contracts through FanDuel’s platform, bringing traditional exchange infrastructure to entertainment-driven betting markets. FanDuel’s parent company, Flutter Entertainment, has been navigating regulatory landscapes in gambling and prediction markets.

The move intensifies competition with existing prediction market platforms Kalshi and Polymarket, which have been battling for market dominance.

Prediction market platforms face broader industry scrutiny, with some regulators labeling such markets as potential illegal gambling despite growing interest from traditional investors seeking exposure to entertainment-driven financial products.