Coinzilla on why retargeting demand is rising in Web3
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As Web3 matures, users are becoming far more discerning, taking longer to evaluate exchanges, dApps, and token platforms before making decisions. This new behavior requires brands to remain visible beyond the first impression.
Coinzilla is filling this gap by launching a dedicated retargeting service, helping advertisers retarget high-intent users across the open web and navigate longer, more competitive decision-making cycles.
Why retargeting is essential in a mature Web3 ecosystem
Web3 adoption is no longer driven by hype cycles or spontaneous user actions.
Today’s crypto audiences are more experienced, more informed, and significantly more intentional in their choices. They compare multiple platforms, revisit projects several times, and expect clearer value before committing to onboarding, making deposits, or interacting with wallets.
This new level of sophistication creates longer evaluation cycles, and it requires brands to stay visible at a minimum of 7 touchpoints instead of relying on a single impression.
Therefore, retargeting is now one of the most effective ways to guide users through these longer, multi-step journeys. It reinforces interest, keeps brands present during critical decision moments, and helps recover users who pause or disengage along the way.
Across Web3, retargeting supports a wide range of key actions, including:
· Completing sign-ups, KYC, or verification steps;
· Returning to connect wallets or deposit funds;
· Revisiting dApps, product pages, dashboards, or token listings;
· Renewing interest in NFTs, DeFi features, or product updates;
· Recovering abandoned onboarding flows or incomplete journeys.
By re-engaging warm audiences, brands can improve acquisition efficiency, reduce funnel leakage, and convert intent into action.
“As Web3 evolves, user behavior is becoming more deliberate, and evaluation cycles are getting longer. Thus, retargeting plays a crucial role in supporting this shift, and our open-web approach ensures advertisers can reconnect with users wherever they continue their journey,” said Bogdan, Retargeting Program Manager at Coinzilla.
How Coinzilla’s Retargeting Works
Coinzilla’s retargeting service operates on three core pillars:
· Behavior-based retargeting: Reconnect with users based on their actions, such as the pages they view, what they click or skip, or where they drop off in the onboarding flow.
· Contextual inventory: Reach users on premium websites across the open web, where intent remains high, and messaging remains relevant.
· Versatile campaign formats: Retargeting campaigns can use display, native, video, and audio formats, allowing advertisers to tailor their messaging and measure the impact across the entire user journey.
The outcome? A consistent user journey across the open web, giving Web3 brands a stable and scalable retargeting foundation. This ensures advertisers can guide users from initial exploration to conversion, fully aligned with today’s more deliberate, multi-step Web3 decision journeys.
About Coinzilla
Coinzilla connects crypto and fintech brands with premium traffic sources through tailored ad solutions.
Founded in November 2016, the platform enables advertisers to run targeted campaigns across a curated network of high-quality publishers. With a variety of ad formats and transparent delivery methods, Coinzilla helps advertisers attract relevant traffic, generate quality leads, and build effective user acquisition funnels.
Unlock the Full Power of Web3 Retargeting
For a detailed look at Coinzilla’s retargeting capabilities and their role in full-funnel Web3 advertising, visit the official website. To keep up with updates about Coinzilla, follow them on Facebook, XX (Twitter), LinkedIn, and YouTube.
