Eminem teams up with Crypto.com for new advertising campaign

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Eminem has teamed up with Crypto.com for the firm’s latest advertising campaign. The ad, first shared by Eminem on X, has featured his voice narration.

You know what it’s always been. #FFTB #Ad @cryptocom pic.twitter.com/XZ3Qf7TkkR

— Marshall Mathers (@Eminem) April 26, 2024

The campaign is set to make a splash during a high-visibility slot this Saturday at the NBA Playoff game between the Los Angeles Lakers and the Clippers at the Crypto.com Arena, Crypto.com shared in a statement.

Following the premiere, the ad will continue to feature in a series of high-profile sporting events including additional NBA Playoff games with the Philadelphia 76ers and Los Angeles Kings, the Formula 1 Crypto.com Miami Grand Prix running from May 3-5, and the upcoming UFC events where Crypto.com also serves as the Official Fight Kit Partner.

Steven Kalifowitz, Chief Marketing Officer at Crypto.com, underscored the comprehensive nature of the campaign. He stated:

“Crypto.com has become one of the most recognized global brands by partnering with iconic people, places, and events. Our latest brand film builds on this theme and reiterates our deep conviction for our industry and the community building it responsibly.”

This is not Eminem’s first interaction with crypto. His engagement with crypto dates back to at least 2018, when he mentioned Bitcoin in a track on his “Kamikaze” album.

The artist also made headlines in 2022 when he purchased a Bored Ape Yacht Club NFT for 123.45 ETH, worth around $462,000 at the time of purchase.

Crypto.com’s campaign also revives the potent slogan “Fortune favors the brave,” famously voiced by actor Matt Damon in an earlier ad for the company.

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