“People can access me 24/7:” Bitwise Ethereum ad pokes fun at traditional finance

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Asset manager Bitwise released a commercial today comparing Ethereum (ETH) and traditional finance in a joking tone. With the caption “Unlike Big Finance, Ethereum doesn’t clock out at 4 p.m.”, the commercial portrays traditional finance as a senior and tired man, while Ethereum is a more jovial and full of energy version.

Unlike Big Finance, Ethereum doesn't clock out at 4 p.m. pic.twitter.com/0gCJi3wlXp

— Bitwise (@BitwiseInvest) June 20, 2024

The character representing Ethereum shows surprise when the character portraying the traditional finance market says he’s “gone for the day” after “working non-stop since 9:30 a.m.” He adds that Ethereum would be tired too if it “moved billions around the world.”

“Actually, I do. You know, stablecoins, NFTs, loans. People can access me 24/7,” says the character portraying Ethereum, and traditional finance shows surprise at that statement. Additionally, the commercial also jokes about the fact that traditional finance markets don’t work on weekends.

As reported by Crypto Briefing, Bitwise has revised its Form S-1 registration statement for its spot Ether (ETH) exchange-traded fund (ETF), highlighting a potential $100 million investment upon its launch.

Moreover, the SEC filing indicates that Pantera Capital Management has shown interest in purchasing up to $100 million of shares in this Ether ETF. However, these indications are not binding commitments, leaving open the possibility of purchasing more, fewer, or no shares at all.

Notably, the spot Ether ETFs could start trading in the US within two weeks, as shared by Bloomberg ETF analyst Eric Balchunas on June 14th.

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