Fidelity Investments is set to roll out its first stablecoin on Ethereum in early February, CoinDesk reported Wednesday.

The token, called the Fidelity Digital Dollar (FIDD), will be fully backed by reserves and available to both institutional and retail clients through Fidelity platforms and major crypto exchanges.

The rollout follows the passage of the GENIUS Act, which provides the regulatory clarity needed to launch a production-ready stablecoin.

Building on prior testing and its digital assets services, the move is expected to expand Fidelity’s blockchain-based financial offerings, including tokenized money-market funds.

While FIDD could improve efficiency across Fidelity’s brokerage and wealth platforms, its launch will put Fidelity in direct competition with dominant stablecoin issuers Circle (USDC) and Tether (USDT). Tether recently launched a US-focused stablecoin called USAT.

The global stablecoin market sits at around $312 billion, led by USDT and USDC, per CoinGecko. Other entrants, such as PayPal and Ripple, have unveiled stablecoins but have struggled to capture meaningful market share.

Fidelity has participated in blockchain since 2014, when it began Ethereum mining, later expanding into crypto custody services through Fidelity Digital Assets.