Fireblocks announces Michal Ferguson as its new CMO in a push for growth

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Michal Ferguson has been named the new Chief Marketing Officer (CMO) at digital asset services provider Fireblocks. According to the announcement, Ferguson’s arrival marks a significant commitment by Fireblocks to the non-custodial and counterparty-free-risk markets, aiming to benefit both individual users and institutions. The announcement follows recent high-profile team additions, including Michael Levine as Chief Financial Officer (CFO) and Madan Gadde as Chief Customer Officer (CCO).

Before Fireblocks, Ferguson was instrumental in scaling the go-to-market functions at Snyk, a cybersecurity firm valued at $7.4 billion. With Fireblocks experiencing a surge in growth, including $53 billion in monthly outbound volume and a 160% increase in monthly active wallets, Ferguson’s role as CMO will be pivotal in promoting a counterparty-risk-free infrastructure.

“It is such a pivotal time to join the Fireblocks team, particularly as we stand at the cusp of another great market expansion,” says Michal Ferguson, Fireblocks’ new CMO. “The platform’s versatility and commitment to addressing the evolving needs of digital assets’ growing customer base has enabled it to make massive strides across payments, tokenization, and on-chain development. With the anticipation of doubling the number of active customers this year, our goal is to ensure that we safeguard every new dollar that gets onboarded into the crypto ecosystem.”

Fireblocks states that the appointment comes at a time when the industry is witnessing a shift towards self-custody solutions, mentioning Chainalysis’ “Geography of Cryptocurrencies” report and its data on users adopting more self-custody methods. The decentralized finance (DeFi) sector’s growth, with an increase in Total Value Locked, underscores the trend toward systems that reduce counterparty risk.

“The explosion of new innovations over the last six months has led to a ‘crypto renaissance’ that’s spreading like wildfire across financial and non-financial sectors,” Michael Shaulov, CEO of Fireblocks. “In welcoming Michal, the collective prowess of our leadership team drives us toward our goal of serving thousands of new businesses and equipping everyone with the tools they need to securely deliver new on-chain apps, products, and services at scale.”

Fireblocks’ non-custodial MPC technology has been widely adopted for various applications, including CeFi and DeFi exchanges, liquidity networks, staking solutions, web3 games, asset tokenization, and NFT marketplaces, among others.

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