JPMorgan Chase is establishing a new unit focused on helping companies raise private capital, The Wall Street Journal reported Friday.

The new unit, called Private Capital Advisory and Solutions, will combine M&A advisory with capital markets expertise to connect companies seeking private funding with investors and provide guidance on early-stage equity, preferred stock, convertible bonds, and secondary funds.

The move comes as JPMorgan sees private markets outpacing public markets, with companies and investors seeking more flexible ways to raise and deploy capital beyond traditional IPOs or sales.