Strategy CEO Phong Le said the company’s Bitcoin business could reach $1 trillion by 2030 if it remains moderately successful in executing its growth strategy. The business intelligence firm has transformed itself into what it calls a “Bitcoin-native entity” in corporate finance.

Strategy has pioneered the strategy of holding Bitcoin as a core treasury asset, positioning itself as a model for other corporations considering digital asset adoption.

The firm has been actively exploring and utilizing Bitcoin-backed credit innovations designed to reinvent traditional capital markets. Corporate leaders increasingly view Strategy’s Bitcoin-focused pivot as a potential template for transforming conventional finance structures.