MicroStrategy bought 2,530 Bitcoin BTC for $243 million at an average price of $95,972 per BTC, according to a Jan. 13 announcement from Michael Saylor, the company’s co-founder and executive chairman.

MicroStrategy has acquired 2,530 BTC for ~$243 million at ~$95,972 per bitcoin and has achieved BTC Yield of 0.32% YTD 2025. As of 1/12/2025, we hodl 450,000 $BTC acquired for ~$28.2 billion at ~$62,691 per bitcoin. $MSTR https://t.co/qONdrIwz7Q

— Michael Saylor⚡️ (@saylor) January 13, 2025

The purchase marks MicroStrategy’s tenth consecutive week of Bitcoin acquisitions since October 31, when it announced its “21/21 Plan.” The Virginia-based company funded the purchase through the sale of 710,425 shares between January 6-12, according to an SEC filing. MicroStrategy maintains $6.5 billion worth of shares available for future issuances and sales.

The company reported its Bitcoin yield, which measures the growth of Bitcoin holdings relative to outstanding shares, was 0.32% during January 1-12.

As the world’s largest corporate Bitcoin holder, MicroStrategy now owns roughly 450,000 BTC, valued at around $40.8 billion at current market prices. The firm has spent about $28 billion on its Bitcoin holdings at an average price of $62,691.

MicroStrategy’s announcement comes at a crucial time as the largest crypto asset has retraced by nearly 9% over the past seven days, now trading at around $90,500, per CoinGecko. The decline comes ahead of next week’s scheduled inauguration of President-elect Donald Trump.

Bitcoin’s major rise after the November 5 presidential election is facing hurdles due to Trump’s economic policies, including his proposed tariff plans. These factors create uncertainties and pressure on crypto assets, despite initial optimism about a pro-crypto environment under Trump’s administration.

Plus, the likelihood that the Fed will maintain current interest rates adds to challenges for digital asset markets.