PropellerAds launches advertising in Telegram mini apps, engaging crypto and blockchain users

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Limassol, Cyprus, March 18th, 2025, Chainwire

PropellerAds, a global leader in performance-driven advertising solutions, has launched a groundbreaking advertising format: ads within Telegram Mini Apps. This new traffic type is designed to tap into Telegram’s rapidly growing ecosystem, offering advertisers unparalleled access to a crypto-oriented audience. With the integration of blockchain technology and the rise of Telegram Mini Apps built on the TON, this initiative opens a powerful new channel for advertisers in the crypto, Bitcoin, and blockchain sectors.

The announcement comes as PropellerAds officially rolls out this feature, which provides advertisers with immediate access to traffic with strong engagement from users, including those interested in crypto and blockchain. .

Telegram Mini Apps: A Gateway to Crypto-Oriented Users

Telegram Mini Apps are lightweight applications hosted within the Telegram messenger. Users can access a wide range of services — from crypto wallets to decentralized finance (DeFi) platforms — without leaving the app. PropellerAds’ new advertising solution allows brands to reach this highly engaged audience through ad formats natively integrated into Mini Apps , including interstitial ads, task-list placements, and banners, seamlessly integrated into the Telegram Mini Apps experience.

A key feature of this offering is that the audience is actively engaged with in-app activities, and various ad delivery mechanisms are available — ranging from traditional online advertising formats like interstitial ads to more engagement-driven approaches, such as displaying ads when a user has depleted their in-game lives. This flexibility allows advertisers to choose the most suitable format for their campaign goals. This approach enhances engagement and aligns perfectly with the behavior of crypto users, who are accustomed to earning tokens and rewards through blockchain-based platforms, making engagement-driven formats a natural fit for certain segments of the audience.

Unlocking New Opportunities for Crypto Advertisers

PropellerAds’ integration with Telegram Mini Apps offers a new opportunity for advertisers in the crypto and blockchain space. This traffic type provides access to a global audience, including key regions such as Europe (including CIS countries), India, and parts of Africa—areas with strong crypto adoption.

Unlike traditional channels such as search engines and social media, PropellerAds offers a crypto-friendly moderation process, allowing blockchain-related brands to launch campaigns without the need for dedicated agencies or massive budgets. With a minimum deposit of just $100, advertisers of all sizes can access this high-potential traffic stream.

PropellerAds already provided services for various blockchain-oriented products, including crypto wallets, educational applications for crypto enthusiasts, and Telegram channels. This diverse range of partners demonstrates the flexibility and effectiveness of our platform for the crypto and blockchain industry.

The platform’s advanced targeting capabilities ensure that advertisers can connect with the most relevant users. PropellerAds’ CPA-based bidding model further enhances ROI, giving advertisers complete control over campaign performance and budget allocation. Additionally, today’s PropellerAds platform includes almost all the features advertisers are accustomed to in traditional ad networks, such as auto-optimization, CPA-based bidding, retargeting, and smart bidding models powered by machine learning technologies. These tools allow advertisers to fine-tune their campaigns, maximize efficiency, and scale with precision.

Telegram Mini Apps and Their Role in Crypto

Telegram’s ecosystem is uniquely positioned for crypto advertisers. Many Telegram Mini Apps operate on the TON blockchain, meaning users are familiar with crypto wallets and blockchain-based transactions. This creates a highly receptive audience for crypto-related offers, from trading platforms to tokenized rewards programs.

PropellerAds’ solution addresses a critical need in the market by providing a seamless advertising channel for Telegram-based crypto projects. Whether promoting a new DeFi app, a DEX, or a blockchain-based game, advertisers can now reach their target audience directly within Telegram’s trusted environment.

Key Features for Crypto Advertisers

PropellerAds’ Telegram Mini Apps traffic offers several advantages tailored to the crypto industry:

• CPA Goal Bidding: Optimizing campaigns to achieve specific cost-per-action targets, ideal for driving wallet sign-ups or token purchases.
• Advanced Targeting: Reaching users based on platform, OS, browser, language, and connection type, ensuring precision in audience targeting.
• Flexible Moderation: Compared to Telegram’s direct advertising policies, PropellerAds offers a more streamlined and efficient approval process.
• Scaling Beyond Telegram: For advertisers looking to expand beyond Telegram’s ecosystem and attract fresh audiences, PropellerAds provides access to additional traffic sources. By integrating with broader marketing channels and alternative ad formats, brands can scale their campaigns to the maximum, reaching users beyond the in-app environment.

Pricing Models and Ad Formats

PropellerAds supports multiple pricing models, including CPC, Smart CPC, and CPA Goal, allowing advertisers to choose the option that best suits their campaign objectives. The platform also offers auto-creatives, simplifying ad management and enabling advertisers to focus on strategy and benefit from real-time statistics and advanced automation tools, including auto-bidding and automatic ad placement filtering. These features help streamline campaign management, optimize performance, and maximize ROI.

Ad formats are designed like familiar push-and-click styles, ensuring ease of use while delivering high-performance results. This combination of simplicity and innovation makes PropellerAds’ Telegram Mini Apps traffic a must-try for crypto advertisers.

Traffic Suitability for Various Sectors

PropellerAds’ new offering is designed for advertisers in the following verticals:

• Crypto and Blockchain: Supports promotions for exchanges, wallets, DeFi platforms, and NFT marketplaces.
• Finance: Targets audiences interested in Bitcoin, altcoins, and blockchain-based financial services.
• Gaming: Reaches gamers engaging with blockchain-based games and play-to-earn platforms.
• Rewards and Sweepstakes: Facilitates engagement with tokenized rewards and bonus coin campaigns.

A New Era for Crypto Advertising

With the launch of ads in Telegram Mini Apps, PropellerAds is empowering crypto advertisers to connect with a highly engaged audience. This innovative traffic type enhances brand visibility and drives meaningful interactions and conversions within Telegram’s ecosystem.

For advertisers looking to capitalize on the intersection of crypto, blockchain, and messaging apps, PropellerAds’ Telegram Mini Apps traffic is the ultimate solution.

About PropellerAds

PropellerAds is a leading advertising platform that connects brands with high-quality audiences worldwide. By offering advanced targeting, powerful optimization tools, and innovative ad formats, PropellerAds empowers advertisers to achieve their goals, whether it’s driving conversions, boosting ROI, or scaling campaigns. With a focus on transparency and performance, PropellerAds continues to redefine what’s possible in digital advertising.

Contact

Mikhail Goryunov
Propeller Ads
[email protected]

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