SEGG Media plans $300 million digital asset initiative, with initial emphasis on Bitcoin

SEGG Media's initiative highlights the increasing corporate trend of leveraging digital assets for treasury management, potentially boosting market legitimacy.

By Vivian Nguyen

Oct. 30, 2025 Updated 1:24 p.m. ET

SEGG Media, a publicly traded company, plans to establish a $300 million digital asset initiative and allocate 80% of the capital to a multi-asset crypto treasury.

Bitcoin will serve as the treasury’s initial focus, providing a foundation of stability, while additional assets such as Ethereum (ETH), Solana (SOL), and ZIGChain (ZIG) will be incorporated to enhance yield through validator’s operations.

The move reflects the growing corporate adoption of Bitcoin as a treasury asset. Public companies have recently expanded their Bitcoin holdings to enhance treasury yields through strategic accumulation.

Bitcoin treasury strategies are achieving greater legitimacy as rating agencies evaluate companies adopting them. Some firms with Bitcoin treasuries are actively managing their positions by selling portions amid market movements.

SEGG Media plans $300 million digital asset initiative, with initial emphasis on Bitcoin

SEGG Media's initiative highlights the increasing corporate trend of leveraging digital assets for treasury management, potentially boosting market legitimacy.

by Vivian Nguyen | Powered by Gloria

Oct. 30, 2025

Photo by Noah Berger

SEGG Media, a publicly traded company, plans to establish a $300 million digital asset initiative and allocate 80% of the capital to a multi-asset crypto treasury.