Semrush stock rockets 75% pre-market on $1.9B Adobe takeover

Adobe aims to boost its AI-powered marketing tools by integrating Semrush’s analytics and digital optimization platform in a major industry move.

Shares of Semrush Holdings jumped around 75% to $11.8 in pre-market trading today after Adobe reached a $1.9 billion agreement to acquire Semrush, a leading software platform for search engine optimization and digital marketing, Yahoo Finance data shows.

According to The Wall Street Journal, the deal will price Semrush at $12 per share, representing a substantial premium over its Tuesday close of $6.7 and implying a valuation nearly twice its market cap of just over $1 billion.

The acquisition comes as businesses increasingly rely on AI-driven tools for online visibility, advertising, and campaign research, areas where Semrush’s software suite is widely used by clients from Amazon to TikTok.

Disclosure: This article was edited by Vivian Nguyen. For more information on how we create and review content, see our Editorial Policy.

Semrush stock rockets 75% pre-market on $1.9B Adobe takeover

Adobe aims to boost its AI-powered marketing tools by integrating Semrush’s analytics and digital optimization platform in a major industry move.

by Vivian Nguyen

Nov. 19, 2025

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Disclosure: This article was edited by Vivian Nguyen. For more information on how we create and review content, see our Editorial Policy.