Steak ‘n Shake, a US-based fast-food chain, has established a strategic Bitcoin reserve, the company announced today.

The restaurant chain has been actively integrating Bitcoin into its operations through payment partnerships and cryptocurrency-themed menu offerings. Steak ‘n Shake expanded Bitcoin acceptance by partnering with payment apps to offer cryptocurrency rewards for purchases of themed meals.

The move positions Steak n Shake among companies adopting Bitcoin as a treasury asset, following the Strategic Bitcoin Reserve model that mirrors national-level reserves amid rising institutional interest in digital assets.