Matt Cole, CEO of Strive Asset Management, acquired more than 1 million ASST shares over the past 30 days.

According to a new disclosure, Cole acquired 500,000 ASST shares on January 13 after adding over 515,000 in mid-December.

The share acquisition signals leadership’s confidence in the company’s stock, independent of short-term shifts in corporate crypto strategies.

Vivek Ramaswamy-backed Strive operates as a Bitcoin treasury company, holding Bitcoin as a core asset within its corporate strategy. The company will expand its stash to 12,798 BTC after acquiring Semler Scientific, surpassing Tesla in corporate BTC holdings.

Strive shares rose 6% on Wednesday, recovering some losses after falling 12% following the announcement of a 1-for-20 reverse stock split and expanded preferred equity plans for the post-merger company.