Tron Inc. is set to ring the Nasdaq Opening Bell on July 24, with TRON Blockchain founder and company advisor Justin Sun leading the ceremony at the Nasdaq MarketSite in Times Square, according to a Wednesday press release.

The announcement follows a deal between Tron and Nasdaq-listed SRM Entertainment, which involves a $100 million equity investment. SRM Entertainment has been renamed Tron Inc. and will acquire Tron tokens under the agreement. Sun has also joined the company as an advisor.

“Ringing the Nasdaq Opening Bell marks a powerful milestone in Tron Inc.’s journey,” said Rich Miller, CEO of Tron Inc. “With the addition of Justin Sun as our Global Advisor and our continued expansion into blockchain-powered treasury holdings, this moment highlights our long-term vision to build shareholder value through innovation and strategic leadership.”

The newly formed Tron Inc. maintains its subsidiary operations in designing and manufacturing custom merchandise, including toys and souvenirs for major theme parks and entertainment venues, while aiming to become the public company with the largest TRON (TRX) token holdings.

TRX, the native token of the TRON network, was trading around $0.3 at press time, up more than 15% over the past month and now ranks as the tenth-largest crypto by market capitalization, per CoinGecko.