World Liberty Financial, the DeFi project backed by the Trump family, is exploring plans to establish a public company that would hold WLFI, its native crypto asset, Bloomberg reported Friday. The company is said to be targeting a raise of approximately $1.5 billion to fund the vehicle’s launch.

The company is approaching major investors from the technology and crypto sectors, with talks reportedly progressing quickly, though the deal’s structure remains under development.

The new crypto treasury strategy comes after World Liberty completed a $550 million WLFI token sale in March. The token was originally designed as a non-transferable governance token, but is becoming publicly tradeable following a governance vote last month.

The Trump-endorsed company has advanced its DeFi products, including the launch of USD1, its flagship stablecoin.

It plans to roll out a crypto lending app leveraging its stablecoin USD1. The platform aims to support activities such as lending, borrowing, and digital asset trading.