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Amazon unveils next-gen Proteus robot that takes orders in plain English

Amazon unveils next-gen Proteus robot that takes orders in plain English

The e-commerce giant's upgraded warehouse bot swaps specialized code for conversational commands, part of a $11.6 billion European logistics push.

by Editorial Team

2 min read

In AI

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Amazon.com Inc. (AMZN) price

Full chart and stats

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Market cap
$2.6T (shares as of 2026-10-21)
P/E (trailing)
19.7 (EPS to 2026-09-30)
Annual revenue
$716.9B USD (FY ended 2025-12-31) 10-K
Annual revenue growth
+12.4% (FY ended 2025-12-31 vs FY ended 2024-12-31) 10-K
Annual net income
77,670,000,000 USD (FY ended 2025-12-31, attributable to the company) 10-K
Annual operating margin
11.2% (FY ended 2025-12-31)
Forward P/E
Unavailable: no dated forecast source

Gloria daily close for session Oct 29, 2026. Market cap and trailing P/E use this close with the SEC share total and trailing diluted earnings, each dated next to its figure. Annual revenue, revenue growth, net income and margin show their own fiscal period and link the 10-K. Current context may postdate this article.

Amazon.com Inc. and its peers

Company PriceMarket capP/E (trailing)Forward P/EAnnual revenue (USD)Annual revenue growthAnnual net income (USD)Operating margin
Amazon.com Inc. AMZN · Price dated Oct 29, 2026 · tokenized AMZNx $244$2.6T19.7Unavailable$716.9BFY ended 2025-12-31 · 10-K+12.4%FY ended 2025-12-31 vs 2024-12-31 · 10-K77,670,000,000FY ended 2025-12-31, attributable to the company · 10-K11.2%FY ended 2025-12-31
Coupang, Inc. CPNG · Price dated Oct 29, 2026 $15UnavailableNot meaningfulLoss, diluted EPS −0.43
to 2026-06-30 · SEC filing		Unavailable$34.5BFY ended 2025-12-31 · 10-K+14.1%FY ended 2025-12-31 vs 2024-12-31 · 10-K208,000,000FY ended 2025-12-31, attributable to the company · 10-K1.4%FY ended 2025-12-31
Wayfair Inc. W · Price dated Oct 29, 2026 $120UnavailableNot meaningfulLoss, diluted EPS −2.48
to 2026-06-30 · SEC filing		Unavailable$12.5BFY ended 2025-12-31 · 10-K+5.1%FY ended 2025-12-31 vs 2024-12-31 · 10-K−313,000,000FY ended 2025-12-31, attributable to the company · 10-K0.1%FY ended 2025-12-31
Walmart Inc. WMT · Price dated Oct 29, 2026 · tokenized WMTx $121$962.0B43.9Unavailable$713.2BFY ended 2026-01-31 · 10-K+4.7%FY ended 2026-01-31 vs 2025-01-31 · 10-K21,893,000,000FY ended 2026-01-31, attributable to the company · 10-K4.2%FY ended 2026-01-31

Missing figures stay unavailable. Forward P/E requires a dated source. Annual revenue, revenue growth, net income and margin come from each company's own 10-K, in US dollars, and each row shows that fiscal year. Revenue growth compares the fiscal year with the prior year stated in the same 10-K. Net income is the full year amount attributable to the company, or available to common stockholders where the filing states only that, or consolidated net income. Each row names its basis. Trailing P/E reads "Not meaningful" when the dated trailing diluted EPS is a loss or zero. An operating margin appears only when the filing states both the operating income and the revenue for the same year.

Sources: SEC filings, Gloria daily closes and CoinGecko. Oldest record refresh: Oct 30, 2026, 7:56 AM EDT. Refresh is not a price or filing date. Each row shows its price date and its annual fiscal period. Peers use industry code and company size, or editorial selection. Market cap multiplies that row price by the company share total the latest SEC filing states for every share class together. Trailing P/E divides it by trailing diluted earnings from SEC filings. Rolled earnings per share are approximate because share counts can change between periods. Both appear only when the SEC data carries its date, so they are estimates at one price date, not synchronized filing valuations. Not investment advice.

Token vs underlying stock

Current comparison for AMZN. Historical observations may postdate this article.

AMZNx token unit vs AMZN share · USD

$244.37Oct 29 UTC

-10.2% over displayed period

● AMZNx token┄ AMZN stock: $243.79

Aug 6, 2026: token $272.13 at 20:00 UTC; stock close $272.26 Aug 7, 2026: token $274.76 at 20:00 UTC; stock close $274.48 Aug 10, 2026: token $277.96 at 20:00 UTC; stock close $278.09 Aug 11, 2026: token $272.21 at 20:00 UTC; stock close $272.27 Aug 12, 2026: token $267.48 at 20:00 UTC; stock close $267.28 Aug 13, 2026: token $265.07 at 20:00 UTC; stock close $265.13 Aug 14, 2026: token $262.81 at 20:00 UTC; stock close $262.65 Aug 17, 2026: token $261.07 at 20:00 UTC; stock close $261.31 Aug 18, 2026: token $259.40 at 20:00 UTC; stock close $259.45 Aug 19, 2026: token $265.80 at 20:00 UTC; stock close $265.84 Aug 20, 2026: token $259.95 at 20:00 UTC; stock close $260.11 Aug 21, 2026: token $258.73 at 20:00 UTC; stock close $258.63 Aug 24, 2026: token $262.28 at 20:00 UTC; stock close $262.07 Aug 25, 2026: token $261.06 at 20:00 UTC; stock close $261.06 Aug 26, 2026: token $260.32 at 20:00 UTC; stock close $260.28 Aug 27, 2026: token $256.30 at 20:00 UTC; stock close $256.26 Aug 28, 2026: token $266.44 at 20:00 UTC; stock close $266.43 Aug 31, 2026: token $259.63 at 20:00 UTC; stock close $259.77 Sep 1, 2026: token $254.64 at 20:00 UTC; stock close $254.92 Sep 2, 2026: token $254.81 at 20:00 UTC; stock close $254.98 Sep 3, 2026: token $258.83 at 20:00 UTC; stock close $258.90 Sep 4, 2026: token $258.34 at 20:00 UTC; stock close $258.51 Sep 8, 2026: token $256.81 at 20:00 UTC; stock close $256.97 Sep 9, 2026: token $252.24 at 20:00 UTC; stock close $252.40 Sep 10, 2026: token $251.61 at 20:00 UTC; stock close $251.89 Sep 11, 2026: token $257.13 at 20:00 UTC; stock close $256.78 Sep 14, 2026: token $253.68 at 20:00 UTC; stock close $253.54 Sep 15, 2026: token $248.35 at 20:00 UTC; stock close $248.42 Sep 16, 2026: token $246.01 at 20:00 UTC; stock close $245.96 Sep 17, 2026: token $251.35 at 20:00 UTC; stock close $251.19 Sep 18, 2026: token $253.69 at 20:00 UTC; stock close $253.71 Sep 21, 2026: token $258.31 at 20:00 UTC; stock close $258.45 Sep 22, 2026: token $255.06 at 20:00 UTC; stock close $254.98 Sep 23, 2026: token $249.39 at 20:00 UTC; stock close $249.27 Sep 24, 2026: token $249.48 at 20:00 UTC; stock close $249.38 Sep 25, 2026: token $249.71 at 20:00 UTC; stock close $249.67 Sep 28, 2026: token $246.30 at 20:00 UTC; stock close $246.15 Sep 29, 2026: token $246.66 at 20:00 UTC; stock close $246.67 Sep 30, 2026: token $249.53 at 20:00 UTC; stock close $249.15 Oct 1, 2026: token $248.17 at 20:00 UTC; stock close $248.23 Oct 2, 2026: token $251.37 at 20:00 UTC; stock close $251.52 Oct 5, 2026: token $251.43 at 20:00 UTC; stock close $251.40 Oct 6, 2026: token $256.28 at 20:00 UTC; stock close $256.29 Oct 7, 2026: token $259.85 at 20:00 UTC; stock close $259.92 Oct 8, 2026: token $254.31 at 20:00 UTC; stock close $254.06 Oct 9, 2026: token $262.35 at 20:00 UTC; stock close $262.43 Oct 12, 2026: token $259.60 at 20:00 UTC; stock close $259.53 Oct 13, 2026: token $258.72 at 20:00 UTC; stock close $258.58 Oct 14, 2026: token $253.89 at 20:00 UTC; stock close $254.08 Oct 15, 2026: token $254.89 at 20:00 UTC; stock close $254.76 Oct 16, 2026: token $250.16 at 20:00 UTC; stock close $250.00 Oct 19, 2026: token $262.52 at 20:00 UTC; stock close $262.45 Oct 20, 2026: token $262.57 at 20:00 UTC; stock close $262.63 Oct 21, 2026: token $262.57 at 20:00 UTC; stock close $262.37 Oct 22, 2026: token $250.30 at 20:00 UTC; stock close $250.38 Oct 23, 2026: token $248.07 at 20:00 UTC; stock close $248.00 Oct 26, 2026: token $248.95 at 20:00 UTC; stock close $249.09 Oct 27, 2026: token $253.41 at 20:00 UTC; stock close $253.10 Oct 28, 2026: token $254.56 at 20:00 UTC; stock close $254.60 Oct 29, 2026: token $244.37 at 20:00 UTC; stock close $243.79
Aug 6$243.79 to $278.09Oct 29

Source: CoinGecko + Gloria · Retrieved Oct 30, 12:15 UTC

Methodology and data

Split-adjusted regular-session stock closes from the existing Gloria shared history, paired only with an observed token price within 45 minutes of 16:00 New York time. Up to 60 matched sessions. No interpolation or missing-date fill. Weekends and known early closes are omitted. Token units are not adjusted for issuer multipliers or dividend treatment. This compares quoted prices, not fair value, executable premiums or arbitrage returns. Solid line: token. Dashed line: stock. Exact quote times and values appear below. Historical observations. Retrieval refers to the token source. Token quote times use UTC. The fixed cohort shows its oldest member fetch.

Amazon token vs Amazon stock: exact source values
Date (UTC)Token (USD)Stock close (USD)Token quote (UTC)
2026-08-06272.13272.262026-08-06 20:00
2026-08-07274.76274.482026-08-07 20:00
2026-08-10277.96278.092026-08-10 20:00
2026-08-11272.21272.272026-08-11 20:00
2026-08-12267.48267.282026-08-12 20:00
2026-08-13265.07265.132026-08-13 20:00
2026-08-14262.81262.652026-08-14 20:00
2026-08-17261.07261.312026-08-17 20:00
2026-08-18259.40259.452026-08-18 20:00
2026-08-19265.80265.842026-08-19 20:00
2026-08-20259.95260.112026-08-20 20:00
2026-08-21258.73258.632026-08-21 20:00
2026-08-24262.28262.072026-08-24 20:00
2026-08-25261.06261.062026-08-25 20:00
2026-08-26260.32260.282026-08-26 20:00
2026-08-27256.30256.262026-08-27 20:00
2026-08-28266.44266.432026-08-28 20:00
2026-08-31259.63259.772026-08-31 20:00
2026-09-01254.64254.922026-09-01 20:00
2026-09-02254.81254.982026-09-02 20:00
2026-09-03258.83258.902026-09-03 20:00
2026-09-04258.34258.512026-09-04 20:00
2026-09-08256.81256.972026-09-08 20:00
2026-09-09252.24252.402026-09-09 20:00
2026-09-10251.61251.892026-09-10 20:00
2026-09-11257.13256.782026-09-11 20:00
2026-09-14253.68253.542026-09-14 20:00
2026-09-15248.35248.422026-09-15 20:00
2026-09-16246.01245.962026-09-16 20:00
2026-09-17251.35251.192026-09-17 20:00
2026-09-18253.69253.712026-09-18 20:00
2026-09-21258.31258.452026-09-21 20:00
2026-09-22255.06254.982026-09-22 20:00
2026-09-23249.39249.272026-09-23 20:00
2026-09-24249.48249.382026-09-24 20:00
2026-09-25249.71249.672026-09-25 20:00
2026-09-28246.30246.152026-09-28 20:00
2026-09-29246.66246.672026-09-29 20:00
2026-09-30249.53249.152026-09-30 20:00
2026-10-01248.17248.232026-10-01 20:00
2026-10-02251.37251.522026-10-02 20:00
2026-10-05251.43251.402026-10-05 20:00
2026-10-06256.28256.292026-10-06 20:00
2026-10-07259.85259.922026-10-07 20:00
2026-10-08254.31254.062026-10-08 20:00
2026-10-09262.35262.432026-10-09 20:00
2026-10-12259.60259.532026-10-12 20:00
2026-10-13258.72258.582026-10-13 20:00
2026-10-14253.89254.082026-10-14 20:00
2026-10-15254.89254.762026-10-15 20:00
2026-10-16250.16250.002026-10-16 20:00
2026-10-19262.52262.452026-10-19 20:00
2026-10-20262.57262.632026-10-20 20:00
2026-10-21262.57262.372026-10-21 20:00
2026-10-22250.30250.382026-10-22 20:00
2026-10-23248.07248.002026-10-23 20:00
2026-10-26248.95249.092026-10-26 20:00
2026-10-27253.41253.102026-10-27 20:00
2026-10-28254.56254.602026-10-28 20:00
2026-10-29244.37243.792026-10-29 20:00

Stock history: Gloria · Retrieved Oct 30, 00:32 UTC. Token history: CoinGecko AMZNx.

Quoted token and share units can have different rights, multipliers and dividend treatment. This is not an executable premium or arbitrage signal.

Amazon just made talking to a warehouse robot as simple as talking to a coworker. The company’s next-generation Proteus robot, unveiled at its ‘Delivering the Future’ event in London on June 4, can now receive task instructions through natural language instead of specialized software.

In English: instead of programming the robot through a technical interface, a warehouse employee can just tell it what to do. Think less “enter command sequence” and more “hey, move that cart to station 12 by noon.”

From code to conversation

The original Proteus debuted in 2022 as Amazon’s first fully autonomous mobile robot designed to share floor space with human workers. It handles heavy lifting, specifically hauling large carts through fulfillment centers.

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Previous versions required employees to use dedicated software to route and direct the machines. The AI-powered upgrade strips that friction away. Workers can now assign the robot tasks using plain conversational phrases about what needs to go where and when. The robot navigates shared spaces alongside people, using built-in safety systems like lights and sounds to signal its presence and intentions.

Amazon operates over 520,000 robotic drive units across its global facilities, a fleet that traces its origins to the company’s 2012 acquisition of Kiva Systems. Proteus sits at the top of that hierarchy as the most autonomous unit in Amazon’s arsenal.

A $11.6 billion European bet on automation

The upgraded Proteus isn’t staying in the lab. Amazon plans to deploy it across European fulfillment centers in the first half of 2027, folding it into a broader investment of €10 billion, roughly $11.6 billion, into the company’s logistics infrastructure across the region.

What this means for investors

This announcement has zero direct connection to crypto or blockchain. Amazon didn’t mention digital assets, tokenized supply chains, or decentralized anything. The Proteus upgrade is a pure robotics and AI play.

For crypto-adjacent investors, the more interesting signal is what Amazon isn’t doing. Despite years of speculation about the company exploring blockchain for supply chain management, this announcement doubles down on centralized AI and robotics as the primary tools for logistics optimization.

Disclosure: This article was edited by Editorial Team. For more information on how we create and review content, see our Editorial Policy.

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