Binance targets payments growth with crypto super app push

Binance is seeking to evolve from a crypto exchange into a financial super app as stablecoins drive more users toward payments, transfers and other services beyond trading.

Shunyet Jan, Binance’s head of spot trading and derivatives, said the company expects payments and broader financial services to support its next phase of growth.

“We’re trying to not just be a crypto exchange, but be a super app that involves payment,” Jan said in an interview marking Binance’s ninth anniversary. “If you think of us as a payment provider, then that number becomes much bigger.”

Trading remains at the center of Binance’s business, but Jan said stablecoins are increasingly being used to transfer money and make payments rather than only as trading assets.

“What’s happened is that a lot of it is driven by stablecoin usage,” he said.

Binance has spent the past year adding tokenized stocks, exchange traded funds, payment products and other financial services. The company wants users to trade assets, send payments and access investment products through a single platform.

The exchange opened access to more than 7,000 US stocks and exchange traded funds in June. Its direct stock product reached $1 billion in assets and nearly $3 billion in cumulative trading volume within its first month, according to Binance. Emerging market users generated more than 73% of the product’s initial trading volume.

Binance said it now serves more than 300 million retail users and has processed $156.4 trillion in trading volume across its products. Registered retail users increased roughly 7% during the first half of 2026, while institutional users grew 9%.

Demand for the broader product offering has been particularly strong in emerging markets, where some users have limited access to banking and investment services, Jan said.

“Sometimes they trust us more than the local government or local banks,” he added.

Stablecoin supply has climbed above $320 billion, while monthly onchain volume has reached $7.2 trillion, according to Binance Research. End user stablecoin payments reached an annualized rate of roughly $390 billion in 2025, more than doubling from the previous year.

Binance is also expanding its regulatory presence. The company is pursuing additional licenses in Asia and remains in discussions with European regulators after withdrawing its application for authorization under the European Union’s crypto rules in Greece.