Binance is done being just a crypto exchange. Starting June 1, 2026, the platform will let users trade more than 7,000 US stocks and ETFs, all settled in stablecoins like USDC and USDT, or in BNB. The company is calling it a “multi-asset financial super app.” In its first week of stock trading, over 80% of the volume came from emerging-market users.

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Binance is seeking to evolve from a crypto exchange into a financial super app as stablecoins drive more users toward payments, transfers and other services beyond trading.

Shunyet Jan, Binance’s head of spot trading and derivatives, said the company expects payments and broader financial services to support its next phase of growth.

“We’re trying to not just be a crypto exchange, but be a super app that involves payment,” Jan said in an interview marking Binance’s ninth anniversary. “If you think of us as a payment provider, then that number becomes much bigger.”

Trading remains at the center of Binance’s business, but Jan said stablecoins are increasingly being used to transfer money and make payments rather than only as trading assets.

“What’s happened is that a lot of it is driven by stablecoin usage,” he said.

Binance has spent the past year adding tokenized stocks, exchange traded funds, payment products and other financial services. The company wants users to trade assets, send payments and access investment products through a single platform.

The exchange opened access to more than 7,000 US stocks and exchange traded funds in June. Its direct stock product reached $1 billion in assets and nearly $3 billion in cumulative trading volume within its first month, according to Binance. Emerging market users generated more than 73% of the product’s initial trading volume.

Binance said it now serves more than 300 million retail users and has processed $156.4 trillion in trading volume across its products. Registered retail users increased roughly 7% during the first half of 2026, while institutional users grew 9%.

Demand for the broader product offering has been particularly strong in emerging markets, where some users have limited access to banking and investment services, Jan said.

“Sometimes they trust us more than the local government or local banks,” he added.

Stablecoin supply has climbed above $320 billion, while monthly onchain volume has reached $7.2 trillion, according to Binance Research. End user stablecoin payments reached an annualized rate of roughly $390 billion in 2025, more than doubling from the previous year.

Binance is also expanding its regulatory presence. The company is pursuing additional licenses in Asia and remains in discussions with European regulators after withdrawing its application for authorization under the European Union’s crypto rules in Greece.

ngine behind the super app

The total stablecoin market cap now sits at roughly $305 billion to $311 billion. Daily transaction volumes across the stablecoin ecosystem have ballooned to multi-trillion-dollar levels, with Binance Research noting that stablecoin-settled perpetual trading alone has surpassed $1.1 trillion. In certain metrics, that exceeds the throughput of traditional payment networks like Visa.

BNB Chain has been a particular beneficiary. The stablecoin supply on the network has climbed to approximately $13.9 billion, representing a roughly 200% increase since 2025.

Binance has incubated fast-growing stablecoin issuers including United Stable, whose token (U) has grown approximately 180 times in 2026, exceeding $1 billion. USD1, another issuer in the Binance orbit, is part of the same playbook.

Bridging TradFi and crypto for the underbanked

Traditional brokerages require bank accounts, currency conversions, and often minimum deposit thresholds that price out millions of potential investors. Stablecoin settlement removes most of those friction points. The 80% emerging-market figure from the first week of stock trading underscores this.

Binance is also planning to introduce tokenized shares of the listed assets, which would allow these instruments to move on-chain.

What this means for the broader market

When you’re settling equity trades in USDT, stablecoins become infrastructure. That’s a meaningful distinction when Congress and global regulators are actively debating stablecoin legislation.

Coinbase, Kraken, and OKX all have various TradFi ambitions, but none have announced a stock trading feature at this scale settled natively in stablecoins. Robinhood, which already bridges crypto and equities, should be paying close attention to the emerging-market angle.

The growth trajectory of BNB Chain’s stablecoin supply, up 200% since 2025, suggests that Binance’s ecosystem is becoming increasingly self-reinforcing. More stablecoins on BNB Chain means more liquidity for the super app. More super app users means more demand for stablecoins on BNB Chain.