The Smarter Web Company, a London-listed digital agency specializing in web design, web development, and online marketing services, has acquired 325 additional Bitcoin at an average price of $112,157 per unit as part of its ongoing treasury policy, according to a new press release.

The company now holds 1,600 Bitcoin with a total average purchase price of $106,798 per Bitcoin. With Bitcoin currently trading at nearly $119,000, the stash is worth over $190 million.

The Smarter Web Company also reported a year-to-date Bitcoin yield of 39,258% on its treasury and a 30-day yield of 419%. The company maintains over $5 million in net cash available for future Bitcoin purchases.

Alongside the purchase announcement, The Smarter Web Company introduced a new metric called P/BYD (Price to Bitcoin Yield Ratio) for analyzing Bitcoin treasury companies. The metric aims to help investors and analysts better understand why public companies hold Bitcoin as a treasury asset, similar to how P/E ratios are used for evaluating traditional equities.

The Smarter Web Company has been accepting Bitcoin payments since 2023. It views Bitcoin as a core component of the future global financial system and has integrated a Bitcoin Treasury Policy into its corporate strategy.