A company best known for selling Asian food products just quietly became one of the largest corporate Bitcoin holders on the planet. DDC Enterprise, the parent of the DayDayCook brand, purchased an additional 131 BTC on May 27, bringing its total treasury to 2,714 Bitcoin.

That puts DDC among the top 30 publicly traded corporate holders of Bitcoin globally.

Two buys in seven days

This latest acquisition wasn’t an isolated move. It was DDC’s second Bitcoin purchase in a single week, following a larger 200 BTC buy on May 21.

Combined, the two transactions added 331 BTC to the company’s balance sheet in just seven days. That represents a 13.9% increase in Bitcoin exposure, and existing shareholders got richer in Bitcoin terms without their ownership stake getting watered down. The per-share Bitcoin exposure rose by 5.1%, landing at 0.057053 BTC for every 1,000 shares held.

DDC CEO and founder Norma Chu has framed the strategy as disciplined accumulation, using previously raised capital rather than tapping equity markets for fresh funds.

The numbers behind the treasury

DDC’s average cost basis across its entire Bitcoin treasury sits at $79,135 per BTC. The company reports a year-to-date BTC yield of 43.5%, which measures the percentage change in the ratio of Bitcoin holdings to diluted share count.

On the food side of the business, DDC reported revenue of $39.2 million for fiscal year 2025, a 4.6% year-over-year increase. The company also hit its first positive adjusted EBITDA, marking a meaningful operational milestone for a business that has historically operated at a loss.

What this means for investors

The no-dilution angle is the single most important detail in this story. Many corporate Bitcoin strategies involve issuing new equity or convertible debt to fund purchases. DDC’s use of existing capital sidesteps that trap entirely, at least for now.

DDC is still fundamentally a small-cap food company. Its $39.2 million in annual revenue puts it in a very different weight class than Strategy or Tesla or any of the other large-cap firms holding Bitcoin. The Bitcoin position now almost certainly dwarfs the company’s traditional business in terms of value.

Investors watching DDC should pay close attention to two things going forward: whether the company continues buying at this pace, and whether the no-dilution commitment holds as the treasury grows. The moment DDC starts issuing shares to fund Bitcoin purchases, the shareholder math changes dramatically, and so does the investment thesis.