DraftKings, one of the largest online sports betting and gaming operators in the US, has introduced DKeX, its proprietary prediction markets exchange, as part of the DraftKings Sports & Casino app.

DKeX operates using the technology stack and a CFTC license acquired through Railbird Technologies.

The company said the platform provides greater control over its prediction markets infrastructure, enabling faster product development, improved operating efficiency, and a more seamless customer experience while complementing its existing sportsbook business.

The launch comes amid rapid growth for DraftKings Predictions, which recorded annualized consumer trading volume of approximately $3.4 billion and annualized total trading volume of roughly $11.3 billion for the week ending June 21, according to DraftKings.

The company expects the momentum to continue through platform enhancements, expanded event contract availability, increased adoption of combination contracts, and major sporting events including the World Cup. More than 30% of customers have already used combination contracts since their introduction in May.

As part of its unified platform strategy, DraftKings has continued expanding its prediction markets ecosystem with features such as Sports Combos, richer live and pre-game statistics, dedicated event hubs, and an always-on Live experience.

The company has also broadened its available contracts to include MLB player and futures markets, NRFI baseball contracts, expanded NBA and NHL markets, and additional international sports offerings.

Prediction market contracts are now available in 18 states, with responsible engagement measures including My Budget, Controls, and the Responsible Trading Center integrated throughout the platform.