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Eric Trump joins Metaplanet’s advisory board to boost Bitcoin strategy
The Tokyo-listed firm appointed the president's son as its first Strategic Board advisor, then went on to become the third-largest public company Bitcoin holder in the world.
Metaplanet, a Japanese investment firm listed on the Tokyo Stock Exchange, named Eric Trump as the inaugural member of its newly created Strategic Board of Advisors on March 21, 2025. The appointment married the Trump family’s growing crypto ambitions with one of Asia’s most aggressive corporate Bitcoin accumulators.
At the time of the announcement, Metaplanet held roughly 3,200 BTC. The company’s stock surged approximately 17% on the news.
From real estate scion to Bitcoin advisor
CEO Simon Gerovich pointed to Trump’s experience in real estate, finance, and brand development as the rationale for the hire.
Shortly after the appointment, Metaplanet purchased 150 BTC for approximately $12.6 million.
The company has since expanded its holdings to 40,177 BTC by early April 2026, making it the third-largest holder of Bitcoin among publicly traded companies globally. Metaplanet’s average cost basis for these acquisitions has ranged between $97,000 and $104,000 per Bitcoin.
The accumulation playbook
Eric Trump was scheduled to attend an extraordinary shareholders’ meeting in Tokyo on September 1, 2025, where the agenda focused on new capital-raising proposals designed specifically to finance additional Bitcoin acquisitions.
The strategy mirrors what MicroStrategy, now known as Strategy, pioneered under Michael Saylor: issue equity or debt, buy Bitcoin, repeat. Metaplanet has executed this at remarkable speed, including a notable Q1 2026 purchase of 5,075 BTC valued at approximately $398 million to $405 million.