Galaxy Digital just did something no crypto-native company has done at this scale: slap its name on a major college football stadium. The firm announced a 15-year naming rights agreement with Texas Tech Athletics, valued at approximately $75 million, that will officially rebrand the university’s football venue as Galaxy Stadium starting September 5, 2026.

That debut date coincides with Texas Tech’s season opener against Abilene Christian.

From Bitcoin mines to AI machines

Galaxy simultaneously revealed major progress on its Helios data center campus in nearby Dickens County. Galaxy acquired the Helios site, a former Argo Blockchain bitcoin mining operation, for roughly $65 million in late 2022. Phase I of the conversion is now complete and delivered on schedule. That phase includes 133 megawatts of critical IT load leased to CoreWeave, the GPU cloud provider, under a 15-year lease beginning in the second quarter of 2026.

The full Helios campus has more than 1.6 gigawatts of approved capacity spread across 1,500 acres. Galaxy is backing the buildout with $1.4 billion in project financing.

Why a football stadium matters

Galaxy Digital, founded by Mike Novogratz, has spent years trying to bridge the gap between Wall Street and digital assets. The deal also includes name, image, and likeness opportunities for Texas Tech athletes, plus broader regional investment commitments in West Texas.

Galaxy’s Helios campus sits in Dickens County, about 80 miles east of Lubbock.

What this means for investors

Galaxy Digital trades under the ticker GLXY. Galaxy bought the Helios site for about $65 million, and it’s now deploying $1.4 billion in project financing to build it out. CoreWeave’s 15-year lease on the Phase I capacity provides a predictable revenue stream.

The $75 million stadium commitment works out to roughly $5 million per year. No new tokens or protocols were announced alongside either deal.