Google, the technology giant, plans to introduce advertising to its Gemini AI platform by 2026, according to agency buyers familiar with the discussions reported by Adweek.

The company has been informing advertisers about the upcoming ad integrations as it expands its AI-driven advertising capabilities. Gemini is Google’s advanced AI model integrated across products such as search and advertising.

Google recently announced new agentic tools for advertisers, positioning Gemini as a central component of its AI strategy. The planned ad integration represents the company’s effort to monetize its AI platform while maintaining its focus on search, cloud computing, and AI-driven services.