James Rodríguez’s JR10 Token legacy fades as captain’s influence stays on the pitch, not the blockchain
Colombia's World Cup hero Jaminton Campaz credits captain's pre-match message for his stoppage-time goal, but the crypto ventures Rodríguez once championed are nowhere to be found
James Rodríguez sent Jaminton Campaz a message before Colombia’s World Cup match against Uzbekistan. Minutes later, Campaz buried a header deep in stoppage time to seal a 3-1 victory.
Campaz came off the bench and scored in the 98th or 99th minute, making it one of the latest goals Colombia has ever recorded in World Cup history. He later revealed that Rodríguez had sent him a motivational message before the match, essentially predicting that Campaz would find the net.
Back in May 2018, Rodríguez launched the JR10 Token through a partnership with SelfSell. The concept was straightforward, if ambitious: fans could buy tokens tied to the player’s brand, creating a new channel for engagement and, theoretically, investment.
Fast forward to 2026, and coverage of the Colombia national team during this World Cup cycle contains zero references to JR10, NFTs, or any digital asset initiative tied to its players. Not a single renewed partnership. Not a fresh token launch. Not even a nostalgic mention.
No new launches or partnerships have been reported for the Colombia national team or its individual players during the 2025-2026 cycle.