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Juventus appoints Giovanni Carnevali as new CEO, replacing Damien Comolli
The former Sassuolo executive takes the reins at one of Italy's most storied clubs as Juventus navigates a complex web of shareholder dynamics and digital asset partnerships
Juventus is bringing in Giovanni Carnevali, the longtime CEO of Sassuolo, to serve as the club’s new chief executive. He replaces Damien Comolli, who was elevated to a senior executive role at the club in mid-2025 but whose tenure at the top has been short-lived amid shifting internal dynamics.
Who is Giovanni Carnevali
Carnevali spent years running Sassuolo, guiding the smaller club through competitive seasons in both Serie A and Serie B. His name has surfaced repeatedly in connection with bigger jobs. Between 2024 and 2026, he was reportedly a candidate for executive roles at both AC Milan and AS Roma. Juventus apparently won the race.
Comolli’s background leaned more toward scouting innovation and data-driven recruitment, shaped by stints across multiple European leagues. His appointment to a senior executive position at Juventus in 2025 was supposed to signal a modernization push.
The Tether factor and shareholder dynamics
Tether acquired a minority stake of approximately 10-11.5% in Juventus in 2025, making the stablecoin issuer a notable shareholder in one of Europe’s most recognized football brands. Juventus rejected Tether’s takeover offer of roughly €1.1 billion in December 2025, signaling that the Agnelli family, through Exor, intends to retain control.
Juventus also signed a fan engagement partnership with crypto exchange WhiteBIT in 2025. Juventus Football Club is listed on Euronext Milan and owned by the Agnelli family through Exor.
What this means for investors and JUV token holders
Juventus was one of the first major European clubs to launch a fan token, and JUV has historically reacted to management news, transfer windows, and partnership announcements with measurable price swings. As of June 11, 2026, Carnevali’s appointment remains unconfirmed officially, though rumors are circulating.
Traders should watch for any public statements from Carnevali regarding the club’s digital strategy and its relationship with Tether, and whether the WhiteBIT partnership or similar deals get expanded under new leadership.