ORANGE JUICE raises $40 million with backing from Mexican billionaire Ricardo Salinas
The company plans to acquire and permanently own US businesses generating between $1 million and $10 million in annual cash flow while building a Bitcoin treasury.
ORANGE JUICE has raised $40 million to launch a permanent capital company that will acquire, improve, and hold American businesses while building a Bitcoin treasury.
The company is positioning itself as a long term alternative to traditional private equity, allowing founders to transition ownership without placing their businesses on a fixed resale timeline.
“Building a business takes decades. Founders deserve more than one path when it is time to transition ownership,” founding partner Nico Lechuga said. “We believe permanent capital offers an important alternative to traditional private equity.”
ORANGE JUICE will initially target stable businesses generating between $1 million and $10 million in annual cash flow across multiple sectors.
Acquired companies will retain their identities, while founders will have the option to retire, remain in leadership roles, or transition gradually. Sellers will receive part of their consideration in ORANGE JUICE equity, allowing them to retain exposure to the company’s future growth.
The company was founded by partners from Bitcoin venture capital firm ego death capital, including Jeff Booth, Lyn Alden, Nico Lechuga, and Andi Pitt. Adrian Steckel also joined as a founding partner, while Ruben Zweiban will serve as operating partner.
Mexican billionaire Ricardo Salinas, founder and chairman of Grupo Salinas, is participating as the anchor investor.
“Cash flow is king, and you cannot count on governments to protect the value of your money,” Salinas said. “ORANGE JUICE is built on both, cash flowing companies and a Bitcoin treasury. That is why I am backing this team.”
Cash generated by acquired businesses will be reinvested into additional acquisitions or allocated to the company’s Bitcoin treasury. ORANGE JUICE said it plans to use leverage conservatively while maintaining access to capital markets.
The company is also assembling an internal operating team focused on improving portfolio companies and helping them adopt artificial intelligence as productivity tools reshape traditional businesses.
ORANGE JUICE intends to pursue a public listing in the future, which would give the company access to public capital markets and provide a liquid ownership currency for future acquisitions.