Magic Eden, an NFT marketplace platform, will expand its $ME token buyback program in 2026 to include revenue from three key products: Swaps, Lucky Buy, and Packs.

The expansion will direct revenue from these entertainment-focused features toward on-chain buybacks of $ME tokens and NFTs. Swaps enables users to exchange digital assets within the Magic Eden ecosystem, while Lucky Buy offers a gamified purchasing mechanism where users acquire NFTs through randomized processes.

Packs provides a pack-ripping experience that allows users to open virtual packs for NFTs and other digital items, emphasizing gaming elements in crypto trading.

The initiative aims to strengthen the $ME token economy by aligning community incentives with product revenues. Magic Eden positions the expansion as part of its strategy to build a fun-oriented crypto ecosystem that integrates trading, gaming, and entertainment features to enhance user engagement and foster long-term growth in crypto culture.