For the first time in financial history, both the New York Stock Exchange and Nasdaq will ring the opening bell from the same location: the Oval Office. The joint ceremony, scheduled for the week of June 29, 2026, is designed to promote the launch of “Trump Accounts,” a federally backed savings program that gives qualifying American children a $1,000 head start in the stock market.

The program targets children born between 2025 and 2028, and deposits are set to begin on July 4, 2026.

How Trump Accounts actually work

Each eligible child receives a one-time $1,000 federal seed contribution that gets invested in US equity markets. The default investment vehicle is the State Street SPDR Portfolio S&P 500 ETF, ticker SPYM, which carries an expense ratio of just 2 basis points. In English: for every $1,000 invested, annual fees amount to roughly 20 cents.

Parents aren’t locked into SPYM, though. Other eligible investment options include IVV, VTI, SPTM, and ITOT, all broad-market index funds that track large swaths of the US equity landscape. The program also allows additional contributions from family members, employers, and even stock donations.

The legislation underpinning all of this, enacted as part of the 2025 reconciliation package (P.L. 119-21), essentially creates a new category of tax-advantaged savings vehicle.

Kevin Hassett, Director of the White House National Economic Council, described the Oval Office bell ceremony as a first in financial history.

Why Wall Street is playing along

Nasdaq isn’t just lending its bell to the photo op. The exchange has pledged to match the federal $1,000 contribution for its US employees’ children born on or after January 1, 2025.

The crypto angle, or lack thereof

There’s no digital asset component to Trump Accounts whatsoever. No Bitcoin allocation, no tokenized funds, no blockchain-based custody. The eligible investments are exclusively traditional equity index ETFs and mutual funds.

For investors watching the ETF space specifically, the launch could create measurable inflows. Even at $1,000 per child, with roughly 3.6 million births per year in the US, the annual federal contribution alone could approach $3.6 billion in new equity demand, assuming full participation across the 2025-2028 birth cohort.