Yahoo Finance, a financial news and data service, has tapped Polymarket as its exclusive prediction market partner. The collaboration will bring Polymarket’s real-time market-based insights to Yahoo Finance users.

The partnership positions Polymarket to integrate its event-based forecasting capabilities with Yahoo Finance’s existing financial data infrastructure, expanding access to prediction market odds for mainstream users.

Google is also set to incorporate data from prediction markets Polymarket and Kalshi, broadening access to event-based forecasts.

The platform has formed alliances with major sports entities like the NHL, positioning itself as a key player in blending prediction markets with mainstream entertainment and data services.

Through a collaboration with daily fantasy sports app PrizePicks, Polymarket is extending its prediction market capabilities into the fantasy gaming ecosystem.