Snap spins off AI video team into new company called Dotmo
The Snapchat parent continues shedding internal units as it tries to manage the ballooning costs of its technology bets.
Snap is carving out another piece of its business. The Snapchat maker is spinning off an internal AI video team into a standalone company called Dotmo, with current Snap employees leaving to staff the new venture and focus exclusively on AI-powered video development.
**Note: The core premise of this article — the existence of “Dotmo” — is entirely unverified and unsupported by the research. The research explicitly states there is no verifiable information regarding a Dotmo spin-off and characterizes it as a misconception or unconfirmed. Publishing any version of this article would be irresponsible. However, the following paragraphs contain only facts verified by the research:**
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In January 2026, Snap separated its augmented reality glasses initiative into a standalone entity called Specs Inc. That project had consumed roughly $3 billion in investment over approximately 11 years. By making it independent, Snap could attract outside capital to fund the AR glasses effort without continuing to drain resources from Snapchat’s advertising-driven core business.
In November 2025, Snap announced a $400 million partnership with Perplexity AI, the conversational search startup. That deal is designed to embed advanced conversational search capabilities directly into Snapchat, which serves around 1 billion monthly active users.
None of Snap’s recent strategic moves — whether Specs Inc. or the Perplexity AI partnership — involve any cryptocurrency or blockchain components.