P2P.org hits $7.5 billion in TVL, unveils new Staking-as-a-Business model for institutions
The institutional-grade staking model is well-positioned to address the growing needs of the crypto ecosystem.
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P2P.org (P2P), a prominent staking service provider and Ethereum validator, announced today the launch of its Staking-as-a-Business (SaaB) model. Targeting exchanges, wallet providers, and custodians, the new service is set to facilitate easy integration of staking and DeFi services into businesses’ offerings.
According to P2P, the SaaB model provides advanced staking infrastructure for businesses to implement staking. Apart from the technical foundation, the SaaB model offers comprehensive support services, including marketing, legal, and sales assistance, to help businesses succeed with staking and DeFi. P2P.org’s initiative is expected to generate new revenue streams and democratize access to blockchain benefits.
“At P2P.org, we envision a future where growth is propelled by mutual collaboration. Our SaaB model is designed to catalyze this vision, providing a comprehensive suite of supporting services such as sales, marketing and legal support,” said Alex Esin, CEO of P2P.org. “This is not just a service or a solution; it’s a partnership model that helps businesses to scale by integrating new DeFi and Staking services into their platforms.”
The SaaB platform by P2P promises to support partners from the initial stages of integration to the full course of operations. It includes collaborative sales and marketing support, legal guidance, and co-product development to customize staking services to partners’ needs.
“Our approach goes beyond the conventional vendor-client relationship,” stated Artemiy Parshakov, Head of Product at P2P.org. “We are fully invested in the success of our partners, even offering marketing budgets to support their launch. This end-to-end support covers business, legal, marketing, and customer service aspects. This holistic support ensures a smooth transition for businesses venturing into staking & DeFi services, guaranteeing a successful and profitable implementation.”
Established in 2018 with a mission to shape a decentralized future and provide stakers with non-custodial services, P2P.org has surpassed over $7.5 billion in total value locked (TVL) and more than 1 million staked ETH, leading the market in institutional staking platform TVL.
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