Strive Chief Risk Officer Jeff Walton said the company is focused on bringing large pools of traditional capital into Bitcoin by creating investment products that make exposure more accessible to mainstream investors.

Walton said the goal is to bring as much as $200 billion of new capital into the Bitcoin ecosystem from investors who have not previously participated in the market. He said additional demand could support Bitcoin’s price, increase the value of Bitcoin-related companies, and provide greater resources for expansion and innovation.

“Our goal is to bring in $10 billion, $100 billion, $200 billion of new capital into the ecosystem. Ideally, that starts to push the price of Bitcoin higher, which lifts the floor for everybody else. That makes everybody, the value of everybody else holding Bitcoin, the value of their company should increase,” he said.

The Strive executive added that a future with multiple issuers of Bitcoin-linked credit instruments could expand institutional participation through ETFs and other financial products, accelerating adoption.

The Bitcoin treasury playbook, supercharged

Strive, which trades on NASDAQ under the ticker ASST, currently holds approximately 19,105 BTC. That stash is worth roughly $1.2 billion at current prices, placing the firm among the top public corporate holders of Bitcoin globally.

In mid-June 2026, Strive purchased 2,500 BTC for approximately $185 million. It followed that up with another acquisition of 73 BTC for about $4.7 million just days later.

Strive has built out a structured finance arm, True North, that issues Bitcoin-backed credit instruments to fund these purchases. The flagship product is the Variable Rate Series A Perpetual Preferred Stock, trading under the ticker SATA, which reportedly offers an annualized yield around 13% with monthly dividend payments.