Strive Inc. just scooped up 759 Bitcoin for roughly $50 million, paying an average of $65,850 per coin. That’s a meaningful discount compared to the company’s last major buy, and it signals that the Vivek Ramaswamy-founded firm isn’t slowing down its Bitcoin treasury ambitions anytime soon.

The purchase, disclosed in an 8-K filing dated June 22, 2026, brings Strive’s total Bitcoin holdings to approximately 19,000 BTC, valued at more than $1.2 billion. That puts the NASDAQ-listed company (ticker: ASST) firmly in the upper echelon of corporate Bitcoin holders globally.

A better price than last time

In May 2026, Strive acquired over 2,500 BTC at an average price of $74,092 per coin, spending $185.2 million. This time around, the company got its Bitcoin at $65,850 each, roughly 11% cheaper per coin.

The 759 BTC were acquired between June 15 and June 21, 2026, according to the filing.

Since January 2026, the company has added over 3,700 BTC to its balance sheet. That figure includes coins acquired through the Semler Scientific acquisition earlier this year, as well as ongoing market purchases funded by structured finance instruments.

How Strive is paying for all this Bitcoin

Strive has been raising capital through its SATA perpetual preferred stock, a non-dilutive instrument that lets the company accumulate Bitcoin without issuing new common shares. The company has increased dividend rates on the SATA preferred stock to 13%.

The non-dilutive approach also sets Strive apart from some other corporate Bitcoin buyers that have relied on convertible notes or at-the-market equity offerings, both of which can dilute existing shareholders. MicroStrategy (now Strategy) pioneered many of these tactics, and Strive appears to be iterating on the model with its own twist.

What this means for investors

Strive is heavily concentrated in a single asset. If Bitcoin enters a prolonged bear market, the company’s balance sheet takes a direct hit, and servicing a 13% dividend on its preferred stock becomes considerably harder when the underlying treasury is losing value.

The fact that Strive bought at $65,850 this time versus $74,092 in May shows that Bitcoin prices remain volatile enough to create meaningful cost-basis differences within a single quarter. Investors in ASST stock are, whether they like it or not, making a leveraged bet on Bitcoin’s trajectory.