Tether invests $20M in Mercado Bitcoin to expand stablecoin footprint across Latin America
The USDT issuer is backing Brazil's largest crypto exchange to accelerate tokenization, payments, and on-chain capital markets across the region
Tether just wrote a $20 million check to Mercado Bitcoin, Brazil’s largest regulated crypto exchange. The investment signals a deliberate push by the world’s dominant stablecoin issuer into Latin America’s fastest-growing digital asset market.
The funding will go toward expanding Mercado Bitcoin’s capabilities in tokenization, stablecoin-powered payments, credit and lending products, and on-chain capital markets. It also earmarks capital for international growth across the broader Latin American region.
Why Brazil, why now
Mercado Bitcoin, founded in 2013, has grown into a full-stack financial platform with over 4.5 million users. The exchange has issued more than R$2 billion (roughly $360 million at current rates) in tokenized assets, making it a meaningful player not just in crypto trading but in bridging real-world assets onto blockchain rails.
The platform holds more than 10 regulatory licenses spanning Brazil and Europe. Among them is a Payment Institution license from Brazil’s central bank.
Tether CEO Paolo Ardoino described Mercado Bitcoin as a “robust full-stack on-chain financial platform,” signaling that Tether views this less as a traditional venture bet and more as infrastructure backing.
Tether’s Latin American strategy takes shape
Mercado Bitcoin’s leadership has indicated the capital will “significantly expedite” the platform’s transition toward fully on-chain services.
For context, Mercado Bitcoin raised $200 million in a Series B round back in 2021, led by SoftBank. That round valued the company at over $2 billion at the time.
What this means for investors
The focus on tokenized assets and on-chain capital markets is notable. Mercado Bitcoin has already tokenized over R$2 billion in assets, and additional capital could accelerate the tokenization of credit instruments, real estate, and other traditional financial products.
There’s also the question of whether stablecoin-powered payments can genuinely compete with existing fintech solutions in Brazil, where companies like Nubank and PIX (Brazil’s instant payment system) have already captured enormous market share.