Trump Media and Technology Group, a media company pursuing a crypto treasury strategy, held $1.3 billion in Bitcoin as of September 2025, according to Arkham Intelligence.

The company has positioned Bitcoin as a core component of its liquid assets to support long-term treasury goals. A portion of Trump Media’s Bitcoin holdings serves as collateral for convertible notes, reflecting integrated financial planning.

Trump Media recently acquired additional Bitcoin as part of its ongoing accumulation efforts, joining a growing number of corporations adopting the digital asset for treasury reserves.