Dubai, UAE, April 28th, 2026, Chainwire

Visa and WeFi are collaborating on an initiative focused on exploring on-chain banking and stablecoin-based payment use cases in selected markets. 

The collaboration builds on Visa’s work in digital asset payments and focuses on how on-chain value can interact with familiar payment experiences within the existing regulatory framework. 

As stablecoins and tokenized assets continue to gain traction as settlement instruments, the demand for infrastructure that can translate on-chain value into everyday economic activity is accelerating. WeFi describes its platform as an orchestration layer between decentralized finance and regulated payment infrastructure, designed to support use cases such as cross‑border spending and on‑chain value storage.

WeFi’s deobanking model takes a different approach to crypto payments compared to some existing models that offer crypto cards built on fully custodial setups. Instead, WeFi’s infrastructure is designed to balance user choice around asset custody with access to regulated payment rails.

The rollout will take place region by region, starting with selected markets in Europe, Asia, and Latin America. Expansion into additional markets will depend on local regulatory approvals and issuing partnerships.

“As interest in digital assets grows, our focus is on making these new models practical at scale – by connecting them to payment experiences people already trust,” said Mathieu Altwegg, Head of Product & Solutions in Europe at Visa. “This collaboration demonstrates how Visa’s global network interacts with onchain models, while operating within established regulatory frameworks and the reliability consumers and merchants expect.” 

For a growing segment of users, traditional banking products no longer fully reflect how money is stored, moved, or used in a digital-first world. WeFi addresses this gap by introducing a new category of financial services — on-chain banking — where users can access familiar payment experiences while interacting with digital assets in a more transparent and flexible way. The partnership with Visa reinforces this approach by connecting blockchain-based value directly to a global payment network trusted by consumers and merchants worldwide.

“People expect money to work seamlessly across borders, without unnecessary complexity. We see this partnership as a way to work with Visa’s capabilities as we continue to develop WeFi’s deobanking offering across key regions”, said Maksym Sakharov, Co-Founder and Group CEO of WeFi.

At launch, the collaboration will focus on regulated stablecoins suited for everyday payments, with additional digital assets considered over time.

Unlike many crypto payment solutions that rely on fully custodial models, WeFi is built around a deobanking architecture that separates asset control from payment execution. This allows users to maintain meaningful choice over how their digital assets are held, while still benefiting from regulated issuing, compliance frameworks, and established card acceptance. In a market increasingly focused on user autonomy and risk transparency, this hybrid model offers a pragmatic path forward.

The partnership targets users looking for an accessible bridge between crypto and traditional finance. Through its collaboration with Visa, WeFi aims to demonstrate how crypto-native financial services can scale responsibly within existing regulatory environments. By combining Visa’s global payments expertise with WeFi’s on-chain banking model, the partnership highlights a broader shift in financial services — from experimental crypto products toward integrated, consumer-ready solutions designed for real-world use.

About WeFi

WeFi is a deobanking infrastructure provider that combines traditional banking and decentralized finance into a single, compliant, and intuitive experience. The platform makes crypto as easy to use as traditional banking, without requiring blockchain knowledge.

Users can access everyday banking products while seamlessly using crypto in real life – including spending crypto as fiat, cross-border payments, and long-term value storage. Security, compliance, and customer protection are core to WeFi’s principles. WeFi’s Deobanking model is officially recognized in the Web3 glossary by CoinMarketCap.

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About Visa

Visa is a world leader in digital payments, facilitating transactions between consumers, sellers, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement.

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