Deloitte reports European football revenue exceeds €40B as growth rate decelerates

Deloitte reports European football revenue exceeds €40B as growth rate decelerates

The beautiful game's financial engine is still humming, but the RPMs are dropping, and the crypto sponsorship boom lurking in the background deserves investor attention.

European football just crossed a financial milestone that would make most industries jealous. Revenue across the continent’s top leagues surpassed €40 billion for the first time during the 2024/25 season, according to Deloitte’s Annual Review of Football Finance.

Deloitte’s report paints a picture of an industry that’s rich but slowing down. Revenue climbed 8% to €38 billion during the 2023/24 season before tipping past the €40 billion threshold in 2024/25.

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The top 20 clubs on the planet collectively pulled in €12.4 billion during the 2024/25 season. That’s an 11% jump from the €11.2 billion recorded the year prior. Real Madrid sits comfortably at the top of the pile, remaining the only football club to generate over €1 billion in revenue for two consecutive seasons.

Commercial revenue for these top 20 clubs crossed €5 billion for the first time, hitting €5.3 billion. Broadcast revenue contributed €4.7 billion, while matchday revenue added €2.4 billion. Clubs are making more money from sponsorships and brand deals than ever before, while TV money growth is plateauing.

The so-called “big five” leagues — the Premier League, La Liga, Bundesliga, Serie A, and Ligue 1 — account for more than half of total European football revenue. Deloitte’s report itself doesn’t mention crypto or blockchain.

If the top 20 clubs generated €12.4 billion out of a €40 billion total, the remaining professional clubs across Europe are splitting roughly €27.6 billion.

The Deloitte Football Money League report covering the 2024/25 season in full is expected in January 2026. That report will provide granular club-by-club breakdowns of commercial revenue growth.

Disclosure: This article was edited by Editorial Team. For more information on how we create and review content, see our Editorial Policy.

Deloitte reports European football revenue exceeds €40B as growth rate decelerates

Deloitte reports European football revenue exceeds €40B as growth rate decelerates

The beautiful game's financial engine is still humming, but the RPMs are dropping, and the crypto sponsorship boom lurking in the background deserves investor attention.

European football just crossed a financial milestone that would make most industries jealous. Revenue across the continent’s top leagues surpassed €40 billion for the first time during the 2024/25 season, according to Deloitte’s Annual Review of Football Finance.

Deloitte’s report paints a picture of an industry that’s rich but slowing down. Revenue climbed 8% to €38 billion during the 2023/24 season before tipping past the €40 billion threshold in 2024/25.

Advertisement

The top 20 clubs on the planet collectively pulled in €12.4 billion during the 2024/25 season. That’s an 11% jump from the €11.2 billion recorded the year prior. Real Madrid sits comfortably at the top of the pile, remaining the only football club to generate over €1 billion in revenue for two consecutive seasons.

Commercial revenue for these top 20 clubs crossed €5 billion for the first time, hitting €5.3 billion. Broadcast revenue contributed €4.7 billion, while matchday revenue added €2.4 billion. Clubs are making more money from sponsorships and brand deals than ever before, while TV money growth is plateauing.

The so-called “big five” leagues — the Premier League, La Liga, Bundesliga, Serie A, and Ligue 1 — account for more than half of total European football revenue. Deloitte’s report itself doesn’t mention crypto or blockchain.

If the top 20 clubs generated €12.4 billion out of a €40 billion total, the remaining professional clubs across Europe are splitting roughly €27.6 billion.

The Deloitte Football Money League report covering the 2024/25 season in full is expected in January 2026. That report will provide granular club-by-club breakdowns of commercial revenue growth.

Disclosure: This article was edited by Editorial Team. For more information on how we create and review content, see our Editorial Policy.