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G2 Esports partners with PUBG MOBILE Esports to build out Western Europe’s mobile competitive scene
The collaboration includes a new wildcard tournament, a regional finals event in September, and a TikTok creator as ambassador for the push into Western Europe.
G2 Esports, one of the most recognizable brands in competitive gaming, is teaming up with PUBG MOBILE Esports to build a competitive infrastructure for mobile esports across Western Europe. The partnership, announced on June 15, 2026 in Berlin, pairs G2’s community-building muscle with PUBG MOBILE’s massive global player base to target a region that has historically lagged behind Asia in mobile esports adoption.
The first tangible output: the PUBG MOBILE Club Open (PMCO) Wildcard for Western Europe, which is currently accepting registrations. The bigger event on the calendar is the PUBG MOBILE Global Open (PMGO) Western Europe Finals, scheduled for September 11-13, 2026.
What the partnership actually looks like
G2’s dedicated media house, known as “62,” will handle community activations and tournament operations for the region. G2 also brings a history with the PUBG franchise that dates back to 2017, when the organization fielded competitive rosters in PUBG titles through 2020. That institutional knowledge of the battle royale ecosystem, combined with a global fanbase exceeding 30 million, gives the partnership a built-in distribution network.
On the PUBG MOBILE side, the PMGO Season 1 attracted 1,224,169 players, a figure large enough to earn a Guinness World Record.
JanickaGaming, a prominent TikTok creator, has been named the Western Europe ambassador for the initiative.
G2 CEO Alban Dechelotte has expressed optimism about the expansion opportunities in the region, framing Western Europe as a market with significant untapped potential for mobile competitive gaming.
What this means for the esports and gaming investment landscape
The structure of the partnership is notable. G2 isn’t just lending its name. It’s deploying its media house to run tournament operations and community programming, implying that G2 sees long-term revenue potential in becoming the regional operator for mobile esports events.
Appointing a TikTok creator rather than a traditional esports commentator or pro player reflects a calculated bet on where audience acquisition actually happens in 2026.