Meta just bought its way into the AI pendant business. The company acquired Limitless, a startup that built a $99 wearable designed to record your conversations, transcribe them, and pull out actionable insights using artificial intelligence.

The acquisition, announced on December 5, 2025, was confirmed through a blog post by Limitless CEO Dan Siroker and a separate statement from a Meta spokesperson. The Limitless team is being folded into Meta’s Reality Labs division, the same unit responsible for the company’s VR headsets and Ray-Ban Meta smart glasses.

What Limitless built, and why Meta wanted it

The company had raised over $33 million from a roster of investors that includes a16z, NEA, First Round Capital, and Sam Altman. The product itself, a small pendant worn around the neck, was designed to passively capture conversations throughout your day and then use AI to surface the stuff that actually matters.

Meta is building toward what it calls “personal superintelligence,” a vision where AI doesn’t just answer questions when prompted but actively understands the context of your entire life.

Sales of the Limitless pendant were halted immediately after the deal closed. Existing customers were told they’d receive at least one year of continued support, including access to unlimited plans and the ability to export their data.

The bigger hardware picture

This acquisition is part of a broader internal restructuring at Meta that has placed hardware and infrastructure at the center of the company’s strategy. Meta recently hired Alan Dye, a veteran of Apple’s design team.

Meta is also reportedly working on a smartwatch projected for release in 2026. If that timeline holds, the company would have three distinct AI-powered wearable categories within the next year: eyewear, a pendant, and a watch.

Mark Zuckerberg has said the company’s goal is to develop solutions that reach “many hundreds of millions or billions of people.”

What this means for investors

OpenAI, Google, and Rabbit are all competing in the AI wearables market. Meta’s acquisition of Limitless is a clear signal that it intends to compete aggressively in this space.

Reality Labs, the division absorbing Limitless, has historically burned billions annually on VR and AR development. The financial terms of the Limitless deal were not disclosed.