Sportradar Group AG, the Swiss-headquartered sports data giant, just inked what appears to be the first official global data deal between a major sports data provider and a prediction market platform. The partner: Kalshi, the CFTC-regulated exchange that has been methodically expanding its footprint across sports, politics, and crypto.

The multi-year agreement covers official data feeds from Major League Baseball, the National Hockey League, Major League Soccer, and the Ultimate Fighting Championship. Sportradar will supply live odds for both pre-game and in-play markets, fan engagement content, customer acquisition tools, and, critically, integrity monitoring through its AI-powered systems.

What the deal actually includes

Sportradar is bringing its full enterprise toolkit to the table. That means official data feeds licensed directly from the leagues themselves, not scraped or approximated numbers. It also includes the company’s Universal Fraud Detection System (UFDS) AI and Sportradar Integrity Exchange, which monitor for suspicious betting patterns and match-fixing signals across global markets.

The agreement is non-exclusive, which matters for a specific reason. Sportradar retains the ability to sublicense data directly to Kalshi’s ecosystem partners. In English: the market makers and brokers who provide liquidity on Kalshi’s platform can also tap into the same official data streams.

Sportradar shares responded positively to the announcement, ticking upward as investors digested the implications of a new revenue channel that effectively extends the company’s reach beyond its traditional sportsbook clientele.

Why prediction markets are suddenly getting the VIP treatment

Major leagues have been increasingly willing to grant direct data access to prediction market platforms. Kalshi and Polymarket have both benefited from this shift in league-level strategy.

Where crypto fits into the picture

Kalshi has been steadily building out crypto-adjacent features. The platform accepts crypto deposits and has rolled out perpetual futures contracts on platforms including Solana. While this particular deal with Sportradar doesn’t reference any specific tokens or blockchain integrations, Kalshi is positioning itself at the intersection of traditional financial instruments, sports markets, and crypto infrastructure.