Strive, Inc. has added another 17.76 BTC to its balance sheet, bringing the company’s total Bitcoin stash to 19,882 BTC. That puts the NASDAQ-listed firm, trading under the ticker ASST, somewhere around the 7th or 8th largest public corporate Bitcoin holder on the planet.

The purchase is relatively small on its own. But zoom out, and the pattern is hard to ignore: Strive accumulated roughly 3,264 BTC during the second quarter of 2026.

A quarter of aggressive accumulation

Strive’s Q2 wasn’t exactly subtle. The company executed a purchase of approximately 2,500 BTC in late May and early June, reportedly at an average price around $74K per coin, totaling roughly $185 million. Later in June, it scooped up another 759 BTC at approximately $65.8K average, a deal worth around $50 million.

At over 19,882 BTC, Strive now holds a Bitcoin position that puts it in direct conversation with names like Marathon Digital, Riot Platforms, and MicroStrategy (now Strategy). The company’s official disclosures peg its holdings at more than 19,863 BTC.

From medical devices to digital gold

Strive’s origin story reads like a corporate identity crisis that somehow worked out. The company emerged in its current form after merging with Semler Scientific in September 2025. Before that, Semler was primarily a medical technology company. Post-merger, the combined entity pivoted hard into Bitcoin treasury management, essentially becoming a publicly traded vehicle for Bitcoin accumulation.

The company’s primary funding mechanism is something called its SATA perpetual preferred stock, a preferred equity vehicle designed specifically to raise capital for Bitcoin purchases while giving investors a yield. Strive recently enhanced the terms on SATA, bumping dividend rates to between 12.75% and 13%. In English: investors hand Strive cash, Strive buys Bitcoin with it, and investors collect a double-digit annual payout while they wait for Bitcoin’s price to do its thing.

Why the Bitcoin-per-share metric matters

Strive has been vocal about one particular performance metric: Bitcoin per share. Rather than obsessing purely over stock price or traditional earnings, the company frames its success in terms of how much Bitcoin backs each outstanding share of common stock.

The risk is that a 13% dividend obligation doesn’t go away when Bitcoin drops 30%. Those SATA preferred shares still need to be serviced regardless of what’s happening on the charts.

For anyone tracking institutional Bitcoin adoption as a macro trend, Strive’s climb from zero to nearly 20,000 BTC in under a year is one of the clearest data points available.