Strive Inc. just added another 73 Bitcoin to its corporate treasury, a relatively modest purchase worth approximately $4.7 million that nonetheless pushes the company’s total stash to 19,105 BTC. At current valuations, that pile is worth somewhere between $1.2 billion and $1.25 billion.

The acquisition, announced on June 15, was made at an average price of roughly $63,646 per BTC.

A buying spree that won’t quit

This 73 BTC purchase follows a 32 BTC buy earlier in June, which followed a massive 2,500 BTC acquisition on June 2, which itself came after a 1,109 BTC purchase in May.

The company held around 16,500 BTC after the May acquisition. In roughly six weeks, it has added nearly 2,600 more Bitcoin to the treasury.

Strive now holds approximately 0.09% of Bitcoin’s total supply. The company currently ranks somewhere between the 7th and 11th largest public corporate Bitcoin holder globally.

How Strive got here

Strive’s origin story as a public Bitcoin treasury company is relatively recent. The firm came into being through a merger with Asset Entities in 2025, and since then it has raised hundreds of millions of dollars through equity financing and preferred stock issuances to fund its accumulation strategy.

The company, which trades on NASDAQ under the ticker ASST, has positioned Bitcoin as its benchmark for capital allocation, with a stated emphasis on growing BTC per share, making the stock itself a leveraged bet on the cryptocurrency.

One of the more creative moves in Strive’s playbook is the introduction of Bitcoin-backed dividends through instruments called SATA preferred stock. Rather than paying shareholders in dollars, this approach ties returns directly to Bitcoin performance.

The firm’s average acquisition cost sits somewhere in the mid-$90,000 range per Bitcoin. The most recent purchase at roughly $63,646 per coin is significantly below that average cost basis, which helps bring the overall average down.

What this means for investors

ASST shares have historically shown a strong correlation with Bitcoin treasury announcements and growth in holdings.

Strive’s average cost basis in the mid-$90,000s means the company is underwater on the majority of its purchases. The financing mechanisms, equity dilution and preferred stock issuances, mean existing shareholders are paying for these acquisitions through ownership dilution.

The 73 BTC purchase represents less than 0.4% of total holdings. Strive has been buying consistently across multiple weeks, suggesting this is a systematic strategy rather than opportunistic timing.