Uber reportedly scales back European expansion ambitions across multiple markets
The ride-hailing giant's shifting strategy in Europe carries ripple effects for gig economy platforms and the broader tech investment landscape that crypto-native investors should watch.
Earlier in 2026, Uber had revealed plans to launch Uber Eats in seven new European markets: Austria, Greece, Norway, the Czech Republic, Denmark, Finland, and Romania. The company projected these expansions would generate an additional $1 billion in gross bookings over three years.
The competitive landscape in European food delivery is brutal. Wolt, owned by DoorDash, has deep roots across Northern and Central Europe.
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