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Walmart to lower prices at Trump’s request, urges retailers to follow

Walmart to lower prices at Trump’s request, urges retailers to follow

The retail giant plans to pass tariff refunds directly to consumers as shoppers show signs of pulling back on spending

Walmart Inc. (WMT) price

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Market cap
$942.3B (shares as of 2026-08-26)
P/E (trailing)
43.0 (EPS to 2026-07-31)
Annual revenue
$713.2B USD (FY ended 2026-01-31) 10-K
Annual revenue growth
+4.7% (FY ended 2026-01-31 vs FY ended 2025-01-31) 10-K
Annual net income
21,893,000,000 USD (FY ended 2026-01-31, attributable to the company) 10-K
Annual operating margin
4.2% (FY ended 2026-01-31)
Forward P/E
Unavailable: no dated forecast source

Gloria daily close for session Oct 28, 2026. Market cap and trailing P/E use this close with the SEC share total and trailing diluted earnings, each dated next to its figure. Annual revenue, revenue growth, net income and margin show their own fiscal period and link the 10-K. Current context may postdate this article.

Walmart Inc. and its peers

Company PriceMarket capP/E (trailing)Forward P/EAnnual revenue (USD)Annual revenue growthAnnual net income (USD)Operating margin
Walmart Inc. WMT · Price dated Oct 28, 2026 · tokenized WMTx $119$942.3B43.0Unavailable$713.2BFY ended 2026-01-31 · 10-K+4.7%FY ended 2026-01-31 vs 2025-01-31 · 10-K21,893,000,000FY ended 2026-01-31, attributable to the company · 10-K4.2%FY ended 2026-01-31
Costco Wholesale Corporation COST · Price dated Oct 28, 2026 $983$435.5B47.3Unavailable$303.2BFY ended 2026-08-30 · 10-K+10.1%FY ended 2026-08-30 vs 2025-08-31 · 10-K9,226,000,000FY ended 2026-08-30, attributable to the company · 10-K3.9%FY ended 2026-08-30
Amazon.com Inc. AMZN · Price dated Oct 28, 2026 · tokenized AMZNx $255$2.7T20.5Unavailable$716.9BFY ended 2025-12-31 · 10-K+12.4%FY ended 2025-12-31 vs 2024-12-31 · 10-K77,670,000,000FY ended 2025-12-31, attributable to the company · 10-K11.2%FY ended 2025-12-31
The Home Depot Inc. HD · Price dated Oct 28, 2026 · tokenized HDx $318$316.8B22.2Unavailable$164.7BFY ended 2026-02-01 · 10-K+3.2%FY ended 2026-02-01 vs 2025-02-02 · 10-K14,156,000,000FY ended 2026-02-01, attributable to the company · 10-K12.7%FY ended 2026-02-01

Missing figures stay unavailable. Forward P/E requires a dated source. Annual revenue, revenue growth, net income and margin come from each company's own 10-K, in US dollars, and each row shows that fiscal year. Revenue growth compares the fiscal year with the prior year stated in the same 10-K. Net income is the full year amount attributable to the company, or available to common stockholders where the filing states only that, or consolidated net income. Each row names its basis. Trailing P/E reads "Not meaningful" when the dated trailing diluted EPS is a loss or zero. An operating margin appears only when the filing states both the operating income and the revenue for the same year.

Sources: SEC filings, Gloria daily closes and CoinGecko. Oldest record refresh: Oct 28, 2026, 6:37 PM EDT. Refresh is not a price or filing date. Each row shows its price date and its annual fiscal period. Peers use industry code and company size, or editorial selection. Market cap multiplies that row price by the company share total the latest SEC filing states for every share class together. Trailing P/E divides it by trailing diluted earnings from SEC filings. Rolled earnings per share are approximate because share counts can change between periods. Both appear only when the SEC data carries its date, so they are estimates at one price date, not synchronized filing valuations. Not investment advice.

Walmart is channeling tariff refund money into lower shelf prices, a move that lands squarely at the intersection of presidential pressure, trade policy whiplash, and a consumer base that’s clearly starting to feel the squeeze. The announcement came during the company’s earnings call, where CFO John David Rainey laid out the plan to use capital recovered from recently reversed tariffs to cut prices on consumer goods.

President Donald Trump said Walmart agreed to lower prices at his request.

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The tariff boomerang effect

Trump’s tariffs, originally designed to reshape trade flows and protect domestic industry, were partially invalidated by the Supreme Court, which triggered repayments to importers starting in mid-May. Rainey said the company will invest those tariff refund dollars directly into lower consumer prices.

Consumers are sending distress signals

Walmart shared a data point during its earnings call that should catch the attention of anyone tracking the health of the American consumer: customers are now buying fewer than 10 gallons of fuel at a time for the first time since 2022.

Despite those headwinds, Walmart posted a 4.1% increase in comparable store sales during the February-to-April period.

The Trump factor and retail politics

Trump has publicly called on Walmart to keep prices low despite increased operational costs from his own tariff policies. By framing price cuts as a use of tariff refund capital, the company can satisfy presidential pressure without appearing to simply capitulate. There’s no indication that Walmart is coordinating with other retailers on this initiative, but Trump has urged other retailers to follow Walmart’s lead.

What this means for investors and markets

Tariff policy uncertainty has been a persistent source of volatility across asset classes. The Supreme Court’s partial invalidation of Trump’s tariffs introduces a new variable: refund flows. Billions of dollars in tariff repayments are now flowing back to importers, and the allocation decisions across the retail sector will influence consumer price indices, which in turn affect Federal Reserve rate expectations.

Disclosure: This article was edited by Editorial Team. For more information on how we create and review content, see our Editorial Policy.

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