Businesses add 193,000 Bitcoin in 2026 while individuals sell 93,000

Companies are still buying Bitcoin in 2026. Most of them just aren’t the ones doing it.

Businesses have added 193,000 BTC so far this year, according to a River Financial report published on October 8, 2026. Over the same stretch, individuals were net sellers of 93,000 BTC.

The corporate bid, by the numbers

River’s figures put total corporate Bitcoin holdings at 1.64 million BTC. That equals 7.8% of the total Bitcoin supply.

This is the second straight year businesses have been the largest net buyers of Bitcoin, per the report.

Year-to-date business inflows came to $15.7 billion. River’s data shows that is down approximately two-thirds from where things stood at this point in 2025.

The concentration is the real story. Strategy and Strive together added 197,000 BTC, which River says accounts for more than 100% of net business purchases. Strategy alone now holds 848,000 BTC.

Every other Bitcoin treasury company combined contributed just 8,000 BTC.

Miners and individuals move the other way

Bitcoin miners are on the opposite side of the trade. River’s report shows miners net sold 32,800 BTC this year.

According to the report, miners sold to fund spending on artificial intelligence infrastructure.

Individuals have had a more complicated year. River’s data shows they were net sellers of approximately 140,000 BTC in the first half of 2026. Then the direction changed.

In the third quarter, individuals flipped to net accumulation of 107,000 BTC. Even with that rebound, the year-to-date total still shows individuals as net sellers of 93,000 BTC.

How we got here

River ties the slowdown to fading momentum in Bitcoin treasury strategies after the 2025 crypto bull market. The 2026 numbers show what happens after the party. River’s framing points to reduced demand for the treasury model itself, not just a pause in purchasing.

What this means

For anyone watching Bitcoin’s supply and demand, the headline business number can be misleading. A 193,000 BTC net purchase reads like broad institutional adoption. In practice, it reflects the conviction of two companies, offset by net selling from the rest of the corporate field.

The report also suggests corporations may adopt more conservative treasury strategies going forward.

The miner data adds another wrinkle. Selling to fund AI infrastructure means a portion of new Bitcoin supply is being converted into capital for a separate industry. If that shift continues, miner selling may become tied to AI spending cycles rather than just Bitcoin’s own economics.

Their Q3 swing to net buying of 107,000 BTC is the most notable change in direction in the report.