Cash App just made buying Bitcoin a lot cheaper, at least if you’re spending real money. The Block-owned payments platform announced it’s eliminating all fees and spreads on Bitcoin purchases exceeding $2,000, as well as on every recurring and automated buy.

That means users setting up Auto Invest schedules or rounding up their purchases pay nothing extra. For a platform that’s offered Bitcoin since 2017, this is the most aggressive pricing move it’s ever made.

What actually changed

Previously, Cash App ran a tiered fee structure that wasn’t exactly friendly to cost-conscious buyers. Small purchases got hit with fees as high as 2.0%, while transactions in the $1,000 to $1,999 range still carried a 0.9% charge. On top of the explicit fees, the app also baked in a spread, the gap between the market price of Bitcoin and the price you actually paid.

Now, for any single purchase above $2,000, both the fee and the spread are gone. Zero percent across the board.

The same applies to all recurring buys. If you’ve set up weekly or monthly Bitcoin purchases through Auto Invest, or if you use the Round Ups feature that sweeps spare change into Bitcoin, those transactions are now free regardless of size. Cash App also announced it’s raising Bitcoin withdrawal limits, though specific new thresholds weren’t detailed in the announcement.

The company continues to emphasize that all Bitcoin held through the app is backed 1:1, with 24/7 withdrawal access.

Why this matters for the competitive landscape

Dollar-cost averaging, the strategy of buying a fixed amount of Bitcoin at regular intervals regardless of price, is one of the most popular approaches among retail investors. Fees on those small, frequent purchases add up fast. A 1.5% fee on a $100 weekly buy costs you $78 a year in fees alone.

By zeroing out those costs, Cash App is targeting the exact behavior that long-term Bitcoin holders care about most.

Cash App’s Bitcoin evolution

Cash App first introduced Bitcoin buying in 2017, making it one of the earliest mainstream fintech apps to offer direct crypto access. Since then, it’s steadily expanded its Bitcoin features, including integration with the Lightning Network for faster, cheaper payments.

Block, the parent company led by Jack Dorsey, has been vocal about its Bitcoin-first philosophy. Dorsey has repeatedly called Bitcoin the “native currency of the internet,” and Block’s corporate treasury holds Bitcoin on its balance sheet. The company also runs Spiral, a team dedicated to open-source Bitcoin development, and previously built a Bitcoin hardware wallet prototype.

What investors should watch

For Bitcoin buyers, the calculus is straightforward. If you’re making purchases above $2,000 or using automated recurring buys, Cash App just became one of the most cost-effective options available in the US market. The emphasis on self-custody and 24/7 withdrawals also addresses one of the biggest concerns that emerged after the FTX collapse: can you actually get your crypto out?

For Block shareholders, the question is whether zero-fee Bitcoin trades can drive enough user engagement and transaction volume to offset the lost fee revenue. Cash App’s Bitcoin segment has historically been a meaningful revenue contributor, though the company has always reported thin margins on crypto. The bet seems to be that cheaper Bitcoin purchases will pull more users into the Cash App ecosystem, where they’ll use other revenue-generating features like direct deposit, Cash App Card spending, and peer-to-peer payments.

Block reports Bitcoin revenue separately in its earnings, so investors will have a clear line of sight into whether free trades translate into market share gains.